Autographed SportsPicks? McFarlane Toys' latest project takes things to another level

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McFarlane Toys announced Friday evening that it is adding a new program that allows for a higher-end and specific chase aspect to its upcoming SportsPicks figure lines.

Its new “Collector Level” program has been created to give collectors something extra with the variant figures that they have come to expect with the popular toys. What’s that something extra? Anything from an alternative paint job to autographs or game-used memorabilia swatches included with the figure. As with past products, some type of variant or Collector Level figure will be found in every case.

“We’ve created this new program based on feedback we received from our fans over the years,” said Todd McFarlane, the company’s CEO. “The primary focus of this program is to create a line of collectibles that will excite you, the hard-core collector.”

There are six types of Collector Level figures  — Bronze, Silver, Gold, Premier, All-Star and MVP. Each Level matches to a limited production. Nearly every standard figure will have an alternative — a Collector Level or standard chase figure.

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According to McFarlane Toys, Collector Level figures could have “alternate uniforms, base variations, trophies, awards, accessories, possibly authentic player signatures, original or replica sports memorabilia or even pieces of actual uniforms or equipment.”

bradypackageEach Level figure will be sequentially numbered on the base.

The packaging for each figure will have a Collector Level label on the front that touts what can be found as well as information on the back of the packaging that will chart the other levels of figures to be found in the particular series.

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McFarlane also announced the company will once again be re-developing its packaging.

“We are also currently in development on new packaging for all upcoming SportsPicks lines: an all clamshell design,” McFarlane said. “Starting with Cooperstown 7, all our 2010 lines will have new clamshell packaging. You ask for it, we will deliver it. We will continue to strive to bring you the best sports action figures possible. Thanks for all your support over the years.”

Chris Olds is the editor of Beckett Baseball and Beckett Graded Card Investor. Have a comment, question or idea? Send an e-mail to him at colds@beckett.com.

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