Leaf acquires Famous Fabrics’ assets

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By Susan Lulgjuraj | Beckett Sports Card Monthly Editor

Famous Fabrics is changing hands.

Leaf Trading Cards has acquired the assets of the company from In The Game, the companies announced on Wednesday.

The transfer is immediate.

“I am very comfortable taking the groundwork laid by Famous Fabrics and further developing those brands into even greater value propositions for its collectors,” said Leaf President Brian Gray in a release. “I have every confidence we can continue the creativity and innovation in a way that continues to push the limits of what has traditionally been provided in the marketplace.”

Famous Fabrics has created a number of sports and non-sports products over the years. The most recent releases include Horrors of War II, Big Apple Baseball, and Music, Music, Music.

According to ITG president Dr. Brian Price, the moved happened so In The Game, which owned Famous Fabrics, could focus on hockey in hopes ITG will get an NHLPA and an NHL license.

“Collectors have spoken over the last three years and we hope that the NHLPA and NHL listen and allow In the Game a trading card license,” Price said. “We have applied for a license and based on the quality of products that we have introduced into the market in recent memory, I hope our licensing efforts are successful. Making this strategic move will allow our group to focus on our core business, which is hockey cards.”

Susan Lulgjuraj is an editor at Beckett Media. You can email her here with questions, comments or ideas. Follow her on Twitter here. Follow Beckett Media on Facebook and Twitter.


  1. James
    Posted December 19, 2013 at 1:47 pm | Permalink

    Famous Fabrics didn’t have any licenses, and their products were generic enough that Leaf could have just copied the ideas. Don’t think Leaf paid much for what little they got.

  2. David J
    Posted December 20, 2013 at 8:33 am | Permalink

    I think the biggest thing that Leaf got was any following for Famous Fabrics products as well as all the used/worn memorabilia that they had left over from previous products.

  3. Jeorge hibz
    Posted December 20, 2013 at 9:28 am | Permalink

    I looked up FF WW11 items N found this to be very interesting N education, if one was studying or had a family member doing a report this would something worth checking out

  4. idiocratic
    Posted December 21, 2013 at 11:48 am | Permalink

    ugliest cards ever produced. both brian gray and price seem so slimy

  5. iseedumbpeople
    Posted January 1, 2014 at 1:13 am | Permalink

    idiocratic is more of an idiot. Those two guys have done more for the hobby than nearly anyone else in the last 10 years!

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