If the star fits: Captain America, other Marvel superheroes team up with the Dallas Cowboys

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By Andrew Tolentino | Football Editor | Commentary

Image courtesy of Shopcowboys.com

In a recent Dallascowboys.com report, America’s team announced a partnership with Marvel Entertainment — one that should add some depth to the 2011 roster.

“We are constantly looking for new and innovative ways to energize our fans, and what better way to combine our brand with some of the all-time great Super Heroes that everyone has grown up with,” noted Cowboys Chief Sales and Marketing Officer Jerry Jones Jr.

In alliance with the Marvel Universe, the Cowboys are currently selling merchandise — namely t-shirts — featuring easily befitting Captain America, and will enlist the powers of other fictional forces in future releases. Iron Man and Spider-Man are obvious picks for the secondary, and the Incredible Hulk should carry the line, but there are still some questions about Romo’s eventual replacement at quarterback.

As for how this news could impact the hobby, assumptions are speculative at best. While Upper Deck has an existing partnership with Stan Lee’s living legacy, it lacks in NFL licensing. Much to many a crossover collector’s chagrin (mine, in particular), no football card manufacturers have announced any related developments.

And they sure haven’t made mention of anything like, oh, I don’t know,  Jason Witten as Wolverine inserts — hint, hint.

One Comment

  1. Chris
    Posted July 6, 2011 at 3:46 pm | Permalink

    For me personally, as a sports and super hero fan, I always hate when they try to do they tie-ins between super heros and real people.

    How in any way is Jason Witten comparable to Wolverine? Or Captain America to the Cowboys? Last time I checked Cap didn’t disappear in crunch time like the ‘Boys did last year.

    And for that matter which super hero is Roy Williams gonna be? I don’t think there were any super heros who wrote an engagement letter and sent a ring and got rejected and had to sue to get the ring back.

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