Your Turn: How would you spend $4.5 million in Super Bowl commercial cash?

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Sherman

By Chris Olds | Beckett Sports Card Monthly Editor | Commentary

The cost of a 30-second commercial during the Super Bowl on Sunday is $4.5 million.

That’s $150,000 a second — and for most of us that single second is more cash than we see in a year. Since we have better things to spend our money on than that — you know, we buy cards — it got us wondering how we could spend that kind of money.

Maybe we’d buy 300,000 copies of Tom Brady‘s 2000 Fleer Tradition Rookie Card. Or perhaps we’d pick off that many 2012 Panini Contenders Richard Sherman RCs since, you know, it’s his only RC.

Or maybe we’ll stockpile three million copies of Bill Belichick‘s 1991 Pro Line Portraits RC — after all, there are plenty of those still around. (Not to deflate any dreams of scarcity, but they made plenty back then. This one’s totally doable.)

Maybe you’d go another direction and put that $4.5 million toward getting cards you own into BGS slabs. Or maybe you’d buy wax box after box after box after box …

You get the idea. Now, tell us … what would you stockpile with $4.5 million?

Chris Olds is the editor of Beckett Baseball and Beckett Sports Card Monthly magazines. Have a comment, question or idea? Send an email to him at colds@beckett.com. Follow him on Twitter by clicking here.

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9 comments

  1. ALFREDO MARTINEZ 30 January, 2015 at 10:35

    1 WOULD BUY 1 AUTO OF EVERY DALLAS COWBOYS PLAYER THAT HAS AUTO CARDS. 1 WOULD ALSO BUY 1 AUTO OF EVERY MICHIGAN WOLVERINE IN COLLEGE UNI. SLAB EACH 1 THEN PUT THEM ON A SHELF IN MY MAN CAVE.

  2. phillies_joe 30 January, 2015 at 12:38

    Assuming that all dollars need to go into sports collectables….. (1) Find where the Babe Ruth 1928 (I think) uniform that just sold last year is and buy it. (2) Get a clean cut auto of every BB HOF and have Mouchi make me up some private cards which will then be slabbed (not graded) by Beckett. Pick out a set from 1900-1933 and purchase highest grade cards I can find. With the balance, set up a fund to purchase cases of new stuff, selling the hits off to replenish the fund and trading the non-Phillies to my fellow hobbiest’s…Sounds like a plan to me………..LOL.

  3. Jonathan W. Iwanski 30 January, 2015 at 16:10

    That would put a serious dent in my PCs for the top ten athletes I like to collect: Ernie Banks, Dick Butkus, George Halas, Sid Luckman, George McAfee, Stan Mikita, Bronko Nagurski, Walter Payton, Gale Sayers, and Clyde “Bulldog” Turner. Heck, I’d even be able to move into my secondary list of Willie “The Wisp” Galimore, Keith Magnuson, and Brian Piccolo. There are also several authors’ cards I watch for, and those are pretty hard to come by, but a load of cash that large would likely be helpful in my searches.

  4. andrew m. 31 January, 2015 at 11:17

    I would use the money to find an autograph of every baseball, football, basketball, & hockey Hall of Fame Player. I would then have them made into 1/1 sets and encased by Beckett. The sets would then be put on display at the proper Hall of Fame for the set. The sets then would be loaned out and displayed at events, ie. the super bowl or the Hall of Fames could set up the displays at sports card shows. This would show how far the sport has come from the time of its creation and what the future might bring for the sports.
    On a personal note I would also find an autographed card or have one made for the 115 autos I don’t have in a Baseball Hall of Fame set I am making for myself. I already have some of the harder autos ex. Nap Lajoie, Alexander Cartwright, Eddie Collins, Fred Clarke, Clark Griffith, Kid Nichols, Chief Bender, Sam Crawford, Ruth, Wagner, Cobb, Johnson, Mantle and as of yesterday Tom Yawkey.
    however this is only a dream because I don’t have that kind of money so I can only get cards for my set when I find them and can afford them.

  5. Paul 31 January, 2015 at 14:32

    I’d buy early unopened wax starting with 86-87, 87-88 and 88-89 Fleer and then go 1984 and1986 Topps football and probably 1975 Topps Minis baseball.

  6. Robert Zingelman 31 January, 2015 at 20:52

    That would be a dream come true… I think a payout that lucrative would allow me to start a Russell Wilson collection. Another alternative would be to buy every copy of one type of RW3 RC – A Topps Chrome refractor or some other parallel card, perhaps? It would take a feat of will for me not to become a hermit and just open wax for the rest of my life.

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