Seeing 2020: How Project 2020’s Success Is Helping Topps Set Its Sights on the Future


Topps had such big plans for the rollout of its e-commerce Topps Project 2020 program. Interviews, guests online, and a big public relations event in New York that would be the opening pitch of the uniquely designed, print-on-demand set. And then COVID-19 entered our lives. “Our event was supposed to be just as the leagues were shutting down and the lockdown was starting,” says Jeff Heckman, Topps’ Global Director of, and who carries overall responsibility for the program. “So we had to cancel that, of course. We decided to go forward with [the project anyway]. But to see that…

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