Fleer was looking for a way to enter the baseball card market. For $5,000, Ted Williams was happy to open the door.That’s the macro view of how the greatest hitter who ever lived and a company looking to expand its bubble gum empire combined to create 1959 Fleer Ted Williams, one of the most unique, and underappreciated, sets of the post-war era. Nearly four decades prior, the Frank H. Fleer Corporation had released a 60-card series featuring Babe Ruth, Ty Cobb and Rogers Hornsby, among other legends, to help promote its chewing gum. Although it was a success, the company…

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