Half-Baked: Remembering Hostess Baseball Cards of the 1970s


For American children of the 1970s, there were few treats more enticing or more popular than Hostess snack cakes, those prepackaged, creme-filled sugar bombs that were more chemically-enhanced than Mark McGwire and Sammy Sosa put together. And if you were a baseball fan, the allure of Hostess Twinkies, Cupcakes, Ho Hos, Ding Dongs (also known as King Dons, depending on what part of the country you lived in) or Choco-Diles was never greater than during the five-year period from 1975 through 1979, when the company printed baseball cards on the bottom of their “Family Size” boxes. Introduced during a period…

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Dan Epstein

Dan Epstein is the author of Big Hair and Plastic Grass: A Funky RIde Through Baseball and America in the Swinging '70s, and Stars and Strikes: Baseball and America in the Bicentennial Summer of '76. He is currently collaborating with Ron Blomberg on The Captain and Me: On and Off the Field with Thurman Munson, due out Spring 2021 via Triumph Books. He freelances for a variety of publications, and lives in Greensboro, North Carolina.

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