Gum, Football Cards and Innovation: Philadelphia Gum Had Them All

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Most collectors only link Philadelphia Gum to the NFL sets it produced from 1964-1967. But that cuts the Philadelphia Chewing Gum Corporation short.  The company, created in 1946, was far more than four years of licensed football cards. It was a well-run corporation that helped usher in some of the innovations we take for granted today, such as incentives to vendors and wholesalers to carry more product. Indeed, the October 22, 1966 issue of Billboard magazine (of all things), featured an article titled “Hot Merchandising Program Launched by American Gum.” The article states that “the first promotion and incentive…

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