Football finds a home in Panini’s Timeless Treasures


By Andrew Tolentino | Football Editor

Continuing to assert the fact that football cards — if not football itself — will be around in 2011, Panini America announced yesterday that the greats of the gridiron will have a home in one of its most beloved brands.

The Timeless Treasures line — with origins as an insert set in 2001 Classics Football —  has made an impact in both basketball and even baseball cards, “But it’s never before been done in football,” verified Ben Ecklar, Panini America’s Director of Product Development. “So this product signifies a history-making opportunity – both for us internally in terms of being able to create from the ground up the first Timeless Treasures Football release, but also for collectors in  terms of the opportunity to collect it. And trust me, they will want to collect it.”

Hitting shelves in late September, the high-end, tin-boxed brand is designed to dazzle.

Inside each collectible tin container is a potent five-card mix comprised of three autograph (limited to 499 or less) or memorabilia (limited to 250 or less) hits (one autograph guaranteed) and two more cards.

Collectors can expect to pull from a 225-card base set made from 100 current players, 25 legendary names and 100 rookies. A certain Jim Thorpe headlines the one-per-case league of legends with limited-to-25 memorabilia cards, exclusive Classic Cuts Materials, NFL Shields, NFL Signatures and hard-signed Hall of Fame signatures.

Inserts in the tin include:

  • Game Day Souvenirs – Showcasing game-day photography and game-worn memorabilia
  • Hall of Fame Class of 2011 –  Tributes with on-card autographs from Marshall Faulk and Deion Sanders
  • Classic Cuts Materials – Combination cut signature and memorabilia cards with legends like Thorpe, Red Grange and Earl “Dutch” Clark.

Stay tuned to for more details on football’s new home in Timeless Treasures.


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1 comment

  1. suds99 23 September, 2011 at 14:26

    Just opened 2 boxes and hit a 1/1 NFL shield rookie card of Alex Green, Eli Manning Game Day Prime Signature redemption, a Julio Jones Auto on white leather /10 and Ryan Williams Auto on white leather /165. Great looking product!!!

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