First Look: 2010-11 Panini Totally Certified — aka where Panini HRX video cards make their debut


By Chris Olds | Basketball Editor

Panini America isn’t done with announcements regarding its Highlight Reel Xperience, or HRX, HD video trading cards, and the further proof of that came Wednesday evening as it unveiled 2010-11 Totally Certified, the product that arrives in June packing the first HRXs.

But, first and foremost, there was additional information on HRX released on Wednesday as well. There will be just 240 total HRX cards made in this inaugural run — 51 per player for Kobe Bryant, Blake Griffin, Kevin Durant and John Wall. There will be 40 standard cards, 10 signed cards and one 14-karat gold-coated autographed card made for each player.

Yep, you read that right … the Golden Ticket hunt just went multimedia.

So, not only do we get the world’s first NBA video cards in Certified …  we get the world’s first NBA video card parallels. (Shocking? Nah … ) So, that also should mean that there should be differing footage between the versions of the cards since autograph documentation has been promised by Panini on the cards since their unveiling.

Each six-pack box of Totally Certified will include 30 cards — six autograph or memorabilia cards — along with two Mirror Red parallels and four extra inserts. Each five-card pack carries a $20 suggested retail price.

The base set will consist of 185 cards, including 35 rookies limited to just 599 copies. However, the set will be paralleled five times with Totally Gold cards (25 copies), Totally Green (five) and Totally Black (1/1s) to be found. There also will be autographed tiers to chase as well.

In all, the product will include more than 500 1/1 cards and on-card autographs for all of the Rookies found inside. Of course, the one that will get them talking — love ’em or hate ’em — will be the video cards.

Chris Olds is the editor of Beckett Basketball. Have a comment, question or idea? Send an e-mail to him at Follow him on Twitter by clicking here.


Tens of millions of cards available for sale in the
Beckett Marketplace!

Get up-to-date pricing for your favorite sports cards with a
Beckett OPG Subscription


  1. Nick Tegeler 21 April, 2011 at 22:59

    I agree about the toy HRX type thing. I think those cards could be extremely successful, but not through the outlet they are featuring them. It seems to me like it would be a bad idea for a product/products that are catering mostly to an adult audience. It would make more sence to me to package them seperately and put them in a toy store next to McFarline’s or something (hope I spelled that right). I think the idea would really take off with kids 8-12 years old. They could probably put a $10-$20 price point on them and sell the crap out of them that way. I don’t know what their reasoning is for targeting the demographic that they have. I myself think they are kind of neat, but would not want one to be my “case hit” or anything. I also think the hobby could use some new ideas, but this is not the way to go.

  2. ryan 29 April, 2011 at 05:35

    I havent seen them yet but it takes something away from technology for collecting cards now just aint right.sounds kind of corny you want to give back to your customers I think for every certain amount of packs you buy you should give your customers a chance to get a valuable card.maybe show your proof of purchases and send them a one if one card of a player who is actually good.ive spent thousands over the years and still have yet to pull at best even a 1of5 its just not fair I always watch these videos of box breaks and I never get so lucky of getting a great pull.

Leave a reply

We use cookies to help personalize content, tailor and measure ads, and provide a safer experience. By navigating the site, you agree to the use of cookies to collect information. Read our Cookie Policy.
Accept & Close