First Look: 2011-12 Prime Hockey



By Andrew Tolentino | Hockey Editor

When the folks at Panini America launch a brand with the word “prime” in the title, they mean it.

On Tuesday, the company gave collectors a look at 2011-12 Prime Hockey. Delivering the industry’s first game-worn helmet decal pieces (Collision Course inserts), sweater lace cards (Prime Ties) and other choice materials, this  product is chock-full of, you guessed it, prime memorabilia.

There isn’t any information on the release date as of yet, but puck lovers can count a  formidable (in a good way) hit formula. Delivering one Rookie Auto Quad card numbered to 199 or less, one multi-memorabila card, one autograph and one additional autograph or memorabilia pull in each five-card pack, Prime has that high-end scent that may or may not result in the sweet smell of a superstar’s game-used equipment.

In addition to helmet decals and sweater laces, Prime has a number of other inserts meant for  the memorabilia lover. For instance …

  • Captains Cloth: Captain-focused inserts that feature the “C” from each subject’s jersey
  • Genuine Marks: Panini notes these as “the first autographed, game-used nameplate letter cards”
  • All-Star Signatures: Featuring hard-signed NHL All-Star Game locker nameplates

The product also boasts other opportunities to land prime memorabilia in other subsets, including: Rookies NHL Shields, Rookies Auto Quad Memorabilia cards, Combos (Duals and Quads) and Prime Signatures. Beyond the basics, these images should do the talking. Stay tuned to for more information on Panini’s brand new brand.


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  1. backupgoalie 17 April, 2012 at 16:23

    some of these cards are really sweet….cant say im a fan of the cards that have no pictures of the player on them…ala some of itg’s stuff….

  2. afff 17 April, 2012 at 21:42

    i like them, its to bad that i will not be able to pay the price for a pack to try them out

  3. Dan C. 18 April, 2012 at 09:28

    Panini’s hockey products in recent years have not been impressive, very cookie-cutter kind of cards…This will probably be in the price range of The Cup, and hopefully will be equally impressive. They might just one-up The Cup.

  4. JayKayZee 18 April, 2012 at 09:53

    Seriously Panini, first it was last years All Goalie set ala ITG Between The Pipes, and now it’s an obvious rip-off of ITG Captain C, with the “C” cut in half as super swatches. Those Meigray tag cards are very similar to the Meigray tags in ITG Superlative. Do you think no one has ever seen ITG products before, so you can “INVENT” this stuff??

  5. backupgoalie 18 April, 2012 at 15:49

    i thought dominion was supposed to be panini’s answer to the cup…so is this supposed to be a step ABOVE the cup….
    my goodness, what will a pack cost?!?

  6. Anthony 18 April, 2012 at 17:27

    As cool as it looks, I guess we’ll be seeing manufactured/non-game-worn sweater lace cards in the near future too. Panini will surely kill the novelty of it like they did with the logoman cards.

  7. Sam Dreger 19 April, 2012 at 14:14

    Panini is just going to disappear into the abyss if they continue to churn out 250 bucks a pack junk. As far as “copying ITG”, that company is the grand pooba of ripping off designs (Sweet Spot Baseball autos anyone?)so I wouldn’t read too much into that thought process, plus they don’t have a license so nobody cares about them anyways. The only thing they seem to be copying here is a lack of a photo on the cards which is lame beyond belief. Card companies are starting to churn out alot of worthless garbage now for high end product.

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