New hip-hop card set to be released in May

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By Susan Lulgjuraj | Contributing Editor

The hip-hop world is jumping into the trading card realm, putting 100 artists on cards and giving away millions of prizes in the process.

Platinum League Trading Cards will be released May 1 in retail outlets across the country.

The cards will look like typical trading cards with pictures on the front and stats on the back, including a bio and career highlights. However, Green Media, the company releasing the cards, is also adding another component by including QR codes that will feature never-before-seen videos of the artists. The codes can be scanned by mobile devices that lead to a specific website.

There are six cards in each pack. Five of them will be artist cards while the sixth will give consumers an access code to a website where collectors could redeem prizes: Rolex watches, cars, cash, ring tones, apparel and more. Collectors will be asked to download an app on to their smartphones or will be able to play at PlatinumLeague.com.

The artists include new and old such as Notorious B.I.G., Tupac, Snoop Dogg, Scarface, E-40, Twista, Trina and more.

A new series will be launched about every three months.

Susan Lulgjuraj is a contributing editor for Beckett Media. You can email Susan here. Follow her on Twitter here.

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5 comments

  1. David Johnson 11 April, 2012 at 14:56

    Those are some big prizes: Rolex watches and cars. I wonder what will be the odds of getting one of those top prizes. I like the idea of using QR codes, and wondered when a card company would do this. I am surprised there isn’t any autographs or artist worn/used memorabilia as that definitely would have gotten more people interested.

  2. JeffNSU 11 April, 2012 at 15:55

    99.9999% of prizes will be ringtones that likely require you to give them your e-mail and phone number so they can spam you.

    No thanks.

    If you want a real music product, wait for Music! Music! Music! by Dr. Price later this year.

  3. anon 11 April, 2012 at 17:36

    Will a 2Pac on-card autograph be too obvious? Also, Instead of embedded diamonds like Topps, they’re going to have embedded diamond words.

  4. Cthomashowell 12 April, 2012 at 12:39

    Yo! MTV Rap cards will be the one and only set I own. Anyone remember those? Yes, you are probably right about the spamming to receive ringtones. Seriously, ringtones? Maybe some of the fresh blooded youth will get into our hobby? Good thing? Rolexs? Cars? What about an illicit drug habit,or ammunition from one of their guns, or a lock of hair from one of their illegitimate children? Really? At least it’s not Panini!

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