Collector Challenge: Create a Super Bowl Commercial for the Hobby
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By Andrew Tolentino | Football Editor
Let’s face it. Trading cards have been pushed to the back burner in the wake of the internet, video games, and many, many other advancements in the entertainment revolution. It’s been quite some time since the world has seen a sports card commercial on prime-time television, and there’s a good chance that we won’t see one on Super Bowl Sunday.
But it’s time to take a stand.
A stand against what though? Technology? The internet? Of course not. It’s not really a matter of opposing the obstacles that have decreased hobby popularity, but an opportunity to use what we now have our disposal. Tons of collectors have caught on, started blogs, created websites and started posting video breaks for the world to see. But there’s still room to grow.
Big picture, card collecting isn’t in quite in the limelight. But with a little DIY creativity it could be.
Whether it’s something you actually filmed and posted on YouTube or it’s a simple plot, we’re interested in seeing what you’ve got.
COLLECTOR CHALLENGE
Your challenge, should you choose to accept, is to come up with a Super-Bowl-worthy commercial about the hobby you love. If it’s as simple as a written concept, feel free to leave your idea in the comments section. For those who dabble in acting, animating or video making, e-mail the link to your sweet trading card commercial to readersrock@beckett.com or tweet me directly at twitter.com/tolentinotweets.
STUDY UP
Before you get started, you might want to review a few of these classic trading card commercials for reference — or personal enjoyment at the least.
But before that…
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Because it’s the Giants vs. Patriots this year, I’m going to gear this commercial towards 2007.
Setup: Two kids in Giants jerseys sitting in their living room getting ready to open up some Football cards. Both kids begin talking about how the Giants are going to win the Super Bowl. The kids get ready to open their boxes of cards and Kid 1 says he hopes to pull an autograph of a specific player (say Michael Strahan). As the kids are opening their boxes of cards, the game starts playing and Kid 1 opens a pack with a David Tyree (I think David is his first name) autograph. Both of them aren’t too impressed with the card because they aren’t too impressed with Tyree. “Eh, he’s ok” says Kid 2. Kid 2 opens a pack of cards with an autograph of the player who Kid 1 just said he wanted to pull and Kid 2 only likes because he’s a Giant. Kid 1 asks Kid 2 if he’ll trade it for the Tyree AU he pulled, and Kid 2 says no. Fast forward to right after the David Tyree catch and show the look on the boys’ faces (a look of AWE). Kid 2 slowly looks over at Kid 1 and says “So, about that trade…” End the commercial with a line of text saying “Who’s going to be the hero this year?” then zip into a 5-10 second showing of the different football products available. Shoot, this could even be a Beckett Marketplace commercial, not that you guys have $2,000,000 for a 30 second spot. :)
A simple principe. A scrabble game with letter cards from hockey/baseball/football/basketball players. Easy to find an end : “more than a card, a piece of history… “
I always thought a commercial that reaches across generations would always be a great idea. Basically having a boy, his father and grandfather camping out in a tent in their backyard. It is dark and you see flashlights shining about from inside the tent. The camera zooms toward the tent and then inside it. Inside they are all looking at trading cards from each others respective childhoods. Boy has a Cam Newton Auto. Dad has a Michael Jordan from the 80’s. Grandpa has a cherished original Mantle from the 60’s. Maybe some quick lines talking about when they first pulled the cards. At the end conclude with “The tradition continues”.