Collecting Panini packs on Black Friday

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By Susan Lulgjuraj | Beckett Sports Card Monthly Editor

This week everyone is planning for Thanksgiving. Spending time with family and eating plenty of food. But many also use this week for some strategizing.

Black Friday has essentially become a national holiday, planning store runs, waiting in front of stores in the wee hours of the morning and buying as many presents as people can fit in their cars.

Panini is making it a day for collectors as well.

The company began its Black Friday promotion last year as a way to get people into hobby shops. Stores are allowed to use Black Friday packs in way they want – just not selling them on their own.

The Black Friday packs include a base set, autographs, memorabilia cards and number of inserts.

Biz Markie, who was a guest DJ at Panini America’s VIP party at this year’s National Sports Collectors Convention, also has a card.

Panini released a gallery of the cards in the Black Friday packs. Here’s a chance to check them out.

Contact your local hobby shop to see how they are participating in Panini’s Black Friday promotion.

Susan Lulgjuraj is an editor of Beckett Sports Card Monthly. You can email her here with questions, comments or ideas. Follow her on Twitter here.


  1. Posted November 18, 2012 at 3:43 pm | Permalink

    Sports Cards Plus of San Antonio will have 1320 Panini Black Friday Packs. Packs are free with your purchase of any Panini box. Best Pull from a Black Friday Pack in my store wins $100 and your purchases make you eligible for our $500.00 November Drawing.

  2. dirk andrews
    Posted November 18, 2012 at 8:46 pm | Permalink

    wow, thats alot of packs, you must have reordered a ton of products or have a friend at panini that gave them to you…I’m jealious

  3. Dan C.
    Posted November 18, 2012 at 11:46 pm | Permalink

    Some really nice stuff for free packs….too bad they’re ugly like almost everything else panini makes.

  4. deeez
    Posted November 19, 2012 at 11:01 am | Permalink

    what are the products we have to buy again ?

  5. Susan Lulgjuraj
    Posted November 19, 2012 at 11:51 am | Permalink

    It’s set by your local card shop. Panini provides them with the packs based on certain products they purchased from the company. The card shop sets its own rules on how they are going to distribute them.

  6. Stan
    Posted November 19, 2012 at 4:58 pm | Permalink

    There’s a shot of Tebow preparing to pass… is that from the Imaginary subset?

  7. bearcatlawjd
    Posted November 19, 2012 at 5:08 pm | Permalink

    I like Panini’s redeption products better than their overal hobby products. Even the baseball cards look good even though they don’t have the mlb logos.

    The national products were nice and these look even better.

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