Box Busters preview gallery: 2010-11 SP Authentic

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By Chris Olds | Basketball Editor

This year’s SP Authentic basketball set from Upper Deck has a slightly different feel than most releases in the past — that makes sense when college logos replace NBA logos as part of its exclusive deal with the Collegiate Licensing Company — but the essence of what is always a popular line remains.

And it’s chock-full of fun stuff like the card above — found one in every other box — along with autographs and more. In advance of our Box Busters episode, which will arrive later this evening, here’s a sneak peek at some of what’s inside … after the jump.

Chris Olds is the editor of Beckett Baseball. Have a comment, question or idea? Send an e-mail to him at Follow him on Twitter by clicking here.


  1. twolfcorner2009
    Posted May 5, 2011 at 9:29 pm | Permalink

    You’re kidding, right Larry? Jordan is still to this day one of the most valuable players to collect…He won’t lose his value like 95% of the rookies, he’ll always be a hot commodity.

  2. Frans VanOlmen
    Posted May 6, 2011 at 1:30 am | Permalink

    There was a time when auto’s were hard to come by & memorabilia looked like they were designed by people with a flair for the dramatics. Nowadays, it seems that not much time is dedicated to the design of the card because it looks like they keep repeating the designs. And to top it off, too many autographs of Jordan lower the value of a once cherished card.

  3. Posted May 6, 2011 at 6:47 am | Permalink

    i have to agree with Larry, the Jordan’s’ are getting out of control

  4. Joe Abrams
    Posted May 6, 2011 at 10:17 am | Permalink

    Well, that’s all Upper Deck has is Jordan. So they are going to milked it dry. Now, if this product would have come out at the begining of the year I might have been interested. NOT.

  5. DuhAficianado
    Posted May 6, 2011 at 12:27 pm | Permalink

    This is a CLC set, they don’t have the NBA license for current players, and you’re really asking why they have Jordan cards? Perhaps get that brain tumor checked out.

  6. Scott
    Posted May 8, 2011 at 7:58 pm | Permalink

    If you don’t pull Jordan or Lebron. The box was a waste of money. There’s no good rookie to back it up. MFG patches should be outlawed in sports card. Upperdeck is just screwed because David Stern has a voice on our cards. BULLS**T. Now the Panini in charge. They even messed up Contenders this year with MFG patch rookie.

  7. Scott
    Posted May 8, 2011 at 8:06 pm | Permalink

    And also do you really want a auto of Jordan in his college jersey? Or do you want him in the jersey of where he made his legacy?

  8. Posted May 9, 2011 at 5:42 pm | Permalink

    I have seen a lot of boxes opened at the $150/$160 price range to find that one Jordan or Lebron Auto #’d /5 or /10. I have seen a lot of wasted money and many unhappy customers.

  9. heath lorah
    Posted May 10, 2011 at 5:06 am | Permalink

    i opened up 1 box and got about $15 sell value back out of it ! ouch, this is one product i won’t touch again. i pitty the people who actually think they are gonna get there money’s worth out of exquisite if they make it. Upper Deck should make 1 basketball product a year at this point. Load it up with Jordan and lebron , and be done, because all it does is ruin the hobby of basketball cards when they bring product after product out that just does not cut it. everyone at the top and middle are making the profits and the collectors at the bottom of the pond just keep getting smoked. p.s. Panini has nba rightsfor there products, but they put out too many products too. the economy is tough right now, but these card companies still think its 5-10 years ago. Lets think about the collector for once . make a nicer product ,put the names we want in it, and cut the production down to a few products a year, instead of mass producing just to sell out on they’re end and forget about what happens from that point on.

  10. A
    Posted May 12, 2011 at 10:47 am | Permalink

    I feel that even without NBA liscensing a solid product using NCAA photographs can be produced.
    If the companies remembered how Topps originally produced cards they made prototypes and went to the average collector on the street to see what they would want. I do not think that UpperDeck has recalled and utilized this tib bit of historical information. I know that I would collect cards that had AUTHENTIC player-worn patches from the 1) the NCAA Tournamnet, 2) NIT Tornament, 3) the School crest/logo vrom fre V neck portion of the Jersey, 4) The USA Flag patch from the college jersey.
    I think that they need to search out fresh ideas and presentations for their products to better create enthusiasm from the novice to the experienced collectors. I feel strongly that by using focus groups that and listening to the consumer they can continue to provide the products that consumers will enjoy.

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