Beckett Live Presents: Upper Deck’s Tony Sirianni


Upper Deck’s Goodwin Champions has a little bit of something for everyone. It covers all four major sports, wildlife, sea life, and it’s full of surprises, which is why we had to bring on Tony Sirianni from the Upper Deck Product Development Team to help break it down for us.

Tony has been with Upper Deck for a little more than five years and is extremely knowledgable about what it takes to put a product like Goodwin Champions together. From how the checklist is assembled to making sure the right personalities are included in the product. Tony shares great insights about the product and sheds light on why collectors love it so much.

We also talk about working in the industry, spending time with Wayne Gretzky, a sneak peek into what’s on the horizon for Upper Deck the rest of 2020. Check out the full interview below.

Our BLP Player of the Episode is The King, Lebron James.


Eric Norton

Eric has been collecting cards since he was seven, buying singles with his allowance from the lone card shop in his hometown of Springtown, TX. Currently, Eric’s collecting interest revolve around picking up cards he had in his childhood that he let go of at some point, and Seattle Mariners third basemen, Kyle Seager.

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