Beckett Acquires Non-Sport Update Magazine

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Beckett Media Logo

Beckett Media today announced the acquisition of Non-Sport Update magazine from Roxanne Toser Non-Sport Enterprises, Inc. The announcement came at the 30th Industry Summit trade conference at the Sheraton Waikiki.

Beckett will continue Non-Sport Update’s long-standing tradition of serving the non-sport trading card collector with issues published bi-monthly.

“We’re excited with this acquisition,” said Sandeep Dua, Beckett Media president. “Non-Sport Update has a unique appeal and loyal readership. We will also integrate Non-Sport Update into our strong online community to establish a rich blend of both print and online media for our existing and new customers.”

The April/May 2016 issue with the Justice League on the cover will be the final issue produced by the Toser family, which includes Roxanne, Marlin and Harris. Non-Sport Update began as a quarterly magazine in 1990 and quickly expanded into a bi-monthly glossy magazine. The publication recently celebrated its 25th year of publication.

Harris Toser, who began his fulltime tenure with Non-Sport Update issue No. 3, will continue to serve the non-sports market as a consultant for Beckett Media. “I am very much looking forward to continuing on with Non-Sport Update and Beckett Media,” Toser said. “We know we are leaving the magazine in very capable hands and look forward to seeing the magazine continue to grow under Beckett Media’s leadership.”

Added Roxanne Toser: “We cannot put into words our appreciation for all of the support we have received over the years. We thank our readers, writers, and advertisers. This has truly been a labor of love.”

Non-Sport Update
Contact: Harris Toser, 717-238-1936; Fax 717-238-3220
http://www.nonsportupdate.com

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Ryan Cracknell

A collector for much of his life, Ryan focuses primarily on building sets, Montreal Expos and interesting cards. He's also got one of the most comprehensive collections of John Jaha cards in existence (not that there are a lot of them). Got a question, story idea or want to get in touch? You can reach him by email and through Twitter @tradercracks.

6 comments

  1. Kevin St. J 22 February, 2016 at 14:03

    That seems like big news in the non-sport trading card world! It reminds me of when Dr. Beckett let go of the reigns of the Beckett magazines. The Toser family have been part the landscape for a long time. Hopefully this fusion will mean a booster in the hobby.

  2. Richard 23 February, 2016 at 00:33

    What I’m actually looking forward to is Beckett issuing a non-sports guide that is more detailed.
    Loved the articles that came in the guide, but the format and detail of the pricing were lacking.
    An annual guide that encompassed the details of the original ones would be more than welcome
    since they have not been released or updated in quite some time.

  3. Billy Kingsley 23 February, 2016 at 13:03

    Will the distribution remain the same? The source I get NSU from stopped carrying Beckett years ago if they ever did, I don’t remember. (Diamond Comic Distributors)

  4. Card Opinionator 26 February, 2016 at 16:53

    This is a great addition to the Beckett family. Toser’s have done a great job for years, and I’m sure the guys at Beckett will too. Very exciting for all involved.
    What will it be called? Beckett’s Non-Sport Update?

  5. Barry 27 March, 2018 at 13:45

    Beckett has done NOTHING to the NSU since they bought out the Toser’s. They charge $170.00 for a 2 year online price guide. Are they out of their minds??? Roxanne and Harris did it for their love of card collecting. Beckett does it for the love of collecting too, but their collecting money. So sad.

    • Ryan Cracknell 1 April, 2018 at 23:00

      @Barry — Some things to clarify for you:

      1) The online price guide existed for non-sport before NSU became part of the Beckett family. It’s connected but separate. There are also annuals for those who want a massive print guide that are cheaper.
      2) The cost of the magazine is comparable with what it has been for several years. I don’t have the exact price history but with a subscription, it’s less than $5 per issue.
      3) Curious if you’ve seen an issue of NSU in the last year, particularly the last six months? We’ve added more content, freshened up the designs on the inside but kept the overall feel. To say “NOTHING” has been done is, frankly, untrue.
      4) If you would like to provide some constructive feedback, we are here to listen. You can drop me a line at rcracknell@beckett.com anytime. And as someone who contributes to the magazine personally, I can assure you that those of us working on NSU are very passionate about it and doing all we can to make it as good as possible.

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