Basketball Hall of Fame renews deal with Panini

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By Chris Olds | Beckett Basketball Editor

Panini America is going to the Hall of Fame again.

The Naismith Memorial Basketball Hall of Fame and Panini America have extended their licensing agreement that began in 2009, according to an announcement from the company.

The length of the agreement with Panini, which is the exclusive licensee of NBA cards, was not disclosed. It will include product tie-ins as well as an “expanded presence” at events related to the Hall.

As part of the agreement, for example, Panini create cards honoring members of each new Hall of Fame class.

“Our exclusive relationship with the Naismith Memorial Basketball Hall of Fame has been extremely important to us since we entered the U.S. market in 2009, and we look forward to continuing this partnership for many more years,” said Panini America CEO Mark Warsop in a prepared statement. “Naismith Memorial Basketball Hall of Fame members represent the most collected basketball fraternity in the world and remain a vital part of our officially licensed NBA trading card and sticker collections.”

Chris Olds is the editor of Beckett Basketball magazine. Have a comment, question or idea? Send an email to him at colds@beckett.com. Follow him on Twitter by clicking here.

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4 comments

  1. J.R. Lebert 15 February, 2013 at 20:37

    OK, Panini. Now it’s time to make the Christian Laettner and Charles Barkley Team USA Jersey cards that you didn’t make in the first HOF release. I have three-color versions of each of the other 9 guys.

    And yes, I get why there isn’t a Jordan, so I didn’t ask for one of those…

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