Babe Ruth: The Sultan of Licensing
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Babe Ruth has been dead 74 years now, but he still is having a better year than the president, bringing in multi-millions in licensing revenue annually. By comparison, Joe Biden earns $400,000 to be the Leader of the Free World. That’s the power of The Babe. Getty Images Over the years, Ruth’s name and/or likeness have helped sell a litany of products, including collector plates, lighters, collector coins, dolls, figurines, licorice, a Franklin Mint pocket knife, breakfast cereal, an Official Babe Ruth Watch, desktop computers (really), countless trading cards made of gold, silver, chrome as well as good ol’ cardboard,…
