At the National: A musical reprieve from sports collectibles



By Dan Good | Contributing Editor

Collectors gathered at Will Simmons’ booth Wednesday, considering the purchase of famous signatures and rare posters.

Posters and signatures are pretty common at the National Sports Collectors Convention. But where other dealers sell sports memorabilia and cards, Simmons focuses on rock & roll memorabilia and vintage guitar picks with his Tennessee-based company, Rockit Collectibles.

Instead of Jim Brown, think Jimi Hendrix. Instead of Paul Pierce, think Paul McCartney.


The career focus follows Simmons’ experience touring with acts such as Jackson Browne. Those concert connections helped him build his collection, giving him the National’s most extensive and unique musical offerings, a niche he’s been developing for the past two decades.

“He was in attendance at the Monterey Pop Festival, and appears in some of the footage,” said his son, Isaiah Mohary, who helped at the Rockit booth Wednesday.

Memorabilia from that iconic festival and other music milestones fill the Rockit booth. Rolling Stones jacket. Cat Stevens button. Van Halen guitar pick.

“We see a lot of wives and daughters stopping by the booth who might not be as attracted to sports collectibles,” Mohary said.


So Simmons keeps touring, just as he’s done for decades, showing up in wayward cities for a few days and sharing his love of music.

And people are still drawn in, a musical reprieve amid a sea of sports.

Dan Good is a New York-based journalist. Follow him on Twitter here.


Tens of millions of cards available for sale in the
Beckett Marketplace!

Get up-to-date pricing for your favorite sports cards with a
Beckett OPG Subscription


  1. Lisa 1 August, 2013 at 13:15

    Thank You for sharing this interesting piece of Rock & Roll History. Great Article and Business!

  2. Mark Fishman 4 August, 2013 at 16:53

    We were at Will’s booth today and purchased some cool items including Paul McCartney and Taylor Swift concert guitar picks. Very knowledgeable guy and so glad we dropped by!

  3. Roger Stallard 13 August, 2013 at 20:02

    Will and his crew are on top of their game! I picked up some QUALITY Rock N Roll goodies from them at the Nationals.

  4. Lucinda Small 4 October, 2013 at 11:37

    I loved the rockit boothe and picked up a newer filmore poster of Hank Williams the 3rd. My fiancee and I share his love for music and we collect autographed filmore posters, all sports memrobilia, and much more. I fell in love and it was awesome to have the booth at national.

Leave a reply

We use cookies to help personalize content, tailor and measure ads, and provide a safer experience. By navigating the site, you agree to the use of cookies to collect information. Read our Cookie Policy.
Accept & Close