Alive and Kicking: Topps Talks MLB Living Set as Checklist Approaches #400

It’s been three years since the first Topps Living Set cards were released to a curious collecting public. A Living Set? A set that never ends? Come on . . . But the Living Set is quietly going about its business while other louder and shinier card releases grab the headlines, as well as a large chunk of consumer discretionary income. But The Living Set is doing just fine itself, and don’t underestimate the importance the release has brought to collecting baseball cards and the acceptance of building large and original set via e-commerce. “We’re really happy and we’re proud…