An early look at 2011 Panini Crown Royale Football


By Susan Lulgjuraj | Contributing Editor

Panini America is bringing back Crown Royale Football for its second installment under the re-branding of the set.

What started with Pacific in the 1990s, Panini has added new elements to make the product its own.
One of the big successes from last year’s product were the Rookie Silhouettes, which returns with all on-card autographs.

Due out in October, Crown Royale Football will have a hit – autograph or memorabilia card – in each of the four packs. In addition, there should be four Rookie Cards, one parallel numbered to 100 or less and seven inserts in each hobby-exclusive box.

“The Rookie Silhouettes design that debuted in Crown Royale Football last year really helped re-launch the brand with a huge bang,” said Ben Ecklar, Panini America’s Director of Product Development in a release. “When the 2010 product season ended, those cards stood tall as some of the most striking of the entire year – not just in football, but across all sports. This year we’ve managed to significantly improve on what many collectors thought was pretty close to perfection.”

See a complete gallery after the jump.

Panini acquired the rights to Pacific in 2004, but have tweaked Crown Royale. Some of the tinkering includes new inserts such as Calling All Captains, Crown Jewels, Kings of the NFL and Net Fusion, which include autographed memorabilia cards numbered to 50 or less.

According to Panini, there are also larger memorabilia pieces in inserts than last year’s set.

“We understand that a hit-per-pack product like Crown Royale must deliver value at both the pack and box levels, and the on-card autograph and prime-memorabilia content we’ve crammed into this product will be a huge part of this product delivering in a big, big way this season,” Ecklar added.

Susan Lulgjuraj is a contributing editor for Beckett Media. You can email Susan here. Follow her on Twitter here.


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  1. Nick Tegeler 19 July, 2011 at 00:03

    I really liked this product in basketball in 2009-10 and thought it was a great well rounded product. I was super disappointed that it did not have another release for 2010-11. However I was not as impressed with the football version in 2010 even though I still liked the look of the cards. Plus the football was loaded with way too many redemptions which kind of turned me off. I really like the look of these cards here and am looking forward to its release. I just hope its more well rounded than last year and with a lot less redemptions.

  2. Nick Tegeler 19 July, 2011 at 07:44

    Lets try this again, my last post never got posted for some reason. I was saying that I really liked this product in basketball for 2009-10 and thought it was very well rounded. Then when the 2010 football of this product came out I liked the design and look of the card but was disappointed that it was not as well rounded with the basketball and the football had a ton of redemptions, which kind of turned me off of it a little. However I really like the look of these cards shown above. I think its on of Panini’s better looking products and am looking forward to this release. I just it has a lot less redemptions.

  3. Nick Tegeler 19 July, 2011 at 18:38

    Hey kevinmitro. When did I say I didn’t like it? I said I was looking forward to this product. All I said is that I hope its more well rounded and has less redemptions than last years. For example I bought 3 boxes last year and 6 of my hits were redcemptions. I got an average of 2 per box and bought the boxes at one time. Then when Beckett listed it in the book, more than half the rookie cards and half the inserts were redemptions. It was one of the most redemption heavy products Panini put out last year.

  4. Shaun Drumend 19 July, 2011 at 21:01

    Really like the mem cards. And the autos look nice and clean.

    I never really liked the die-cut base cards though. I don’t collect basecards so it’s not a problem for me.

    Bottom line if the price is right I would get it. $75 a box seems like a good release price.

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