After four years on the market, Donruss Optic has established itself as a preferred brand near the top of collectors’ want lists. Indeed, this year hobbyists witnessed a frenzied search for retail 2019-20 Optic Basketball that left many pursuers frustrated. Often the only proof of the product’s existence was an empty display stand. Such fervor has collectors seeking out superstar base cards from the inaugural 2016-17 set. Here are three in particular seeing increased demand: 1. 2016-17 Donruss Optic #15 LeBron James ($30-$80) No surprise here that “The King” is the top non-rookie card in the set. Featuring an image…

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Steve Dalton

Steven enjoys his job tracking and reporting on the basketball card market for Beckett Media. His other interests include comic book speculation and investing, kaiju movies and collectibles, and UK basketball.

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