2019 Bowman Chrome X Baseball Launches Through Exclusive StockX IPO

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StockX has only been in the sports card business for a few weeks, but they already have their first exclusive product. 2019 Bowman Chrome X Baseball offers a different look on some of the year’s top rookies and prospects. But what’s really different is how collectors buy them.

2019 Bowman Chrome X Box

Like other exclusive products StockX sells through their marketplace, 2019 Bowman Chrome X is following a stock market model.

“The IPO model on StockX, it’s premised on this idea that products shouldn’t be released at an arbitrary resale price,” says StockX co-founder and CEO, Josh Luber. “Products should be released at whatever their true market price is.”

Ultimately, it’s buyers and collectors who are setting the price and making the market, right from the outset. There’s no suggested retail price or minimum advertised price. Rather, it’s all based on what collectors are willing to pay.

Setting the Price: How the StockX 2019 Bowman Chrome X IPO Works

2019 Bowman Chrome X is a StockX Initial Product Offering (IPO). Starting Monday, October 28 and running through Wednesday, October 30 (8PM EST), the company will take blind bids on single-card boxes and five-box cases.

Potential buyers will have no idea what others are willing to pay. Some will stay low, others will go high to ensure they get some of the product.

After the IPO sales window closes, the price is established, which is separate for both boxes and cases. There are 1,100 boxes being offered so the top 1,100 bids are accepted. They represent the most people are willing to pay.

However, all qualifying bids pay the same price. It’s not the highest, second highest or even 100th highest. In this example, it’ll be the 1,100th bid (or however many boxes and cases are offered). Everyone pays what the lowest accepted bid is.

This is called the clearing price.

It’s the same process for the 400 cases of 2019 Bowman Chrome X being offered. The 400th top bid is the one that’ll be the clearing price for these.

“It is truly a fair market price because all…of those people, in their own free will, were all willing to pay at least the clearing price. It was a blind auction,” explains Luber. “You didn’t have to beat somebody. There was no rush to do it at the last minute. It’s just whatever you’re willing to pay for it.”

The Art of a Deal

For most of the winning bids, it means paying less than what they were willing to. So there’s a sense of getting a deal for many as well.

Luber points to a recent IPO for exclusive Adidas sneakers where over 95 percent of the winning buyers paid less than what they were willing to.

He is excited to see how the model will work with trading cards.

“This is revolutionary. This doesn’t exist. No one else sells consumer goods this way. People sell financial products this way all the time. So what we’re doing is trying to take that to consumer goods,” said Luber. “We’ve done this for the other products we sell like sneakers, but, man, there’s no better product for this than trading cards.”

2019 Bowman Chrome X Baseball Basics

So what exactly are the cards that are part of StockX’s first trading card IPO?

2019 Bowman Chrome X Baseball is essentially a partial parallel of cards from 2019 Bowman Chrome Baseball. A total of 100 cards get the exclusive Green X-Fractor treatment, 35 rookies and 65 prospects. Pete Alonso, Vladimir Guerrero Jr., Fernando Tatis Jr., Jo Adell, Victor Victor Mesa and Joey Bart are among the standouts. And, yes, Tim Tebow is on the checklist as well. All cards hold onto the same card number as the main set.

Those that buy a five-box case are guaranteed to get one of 20 top players:

Image: StockX

Every 2019 Bowman Chrome X Green X-Fractor is numbered to 31 copies. They also come already graded by PSA with everything being a Mint PSA 9 or Gem Mint PSA 10.

Boxes and cases from the Bowman Chrome X IPO are shipped to buyers still sealed. There is an additional cost for shipping, which starts at $9.95 for US buyers and more for international.

StockX Expanding Into Sports Cards

The 2019 Bowman Chrome X IPO is just one way that StockX is expanding into sports cards. Much like how it has done with sneakers, the company is looking to be a disrupter for the secondary market.

Earlier in October, the company launched their trading card marketplace. It acts to connect buyers and sellers that aims to be easier and safer than eBay. Not only that, but Luber looks at StockX as a completely different experience.

“At the core, StockX is built on how the stock market works,” he said.

“If you go and want to buy a Luka [Doncic] rookie PSA 10 and you search on eBay, you’ll get a hundred results, a thousand results,” Luber explains. “There’s all sorts of people selling Luka Prizm rookies and then you have to decide if you want to buy from this guy or that guy or look at where they’re located. Why is this one $80 and this one’s $75? What’s the shipping on this? Is it an auction or am I just buying? All these different things.”

Getting StockX into trading cards is personal for Luber.

“I collected cards before I collected sneakers,” he said. “I have the most typical card story ever. I’m 41-years old so my heyday of cards was ’87 to ’92 and the whole Junk Wax Era there. All my cards have been sitting in my parent’s basement for the last 25 years.”

One place where Luber did specialize in his early collecting days was Willie Mays. He points to a 1952 Topps Mays being his prized card.

“It’s been super exciting in the last year for me,” Luber noted. “Even though I’m the co-founder and we have over a thousand people at StockX, I personally wanted to be way more involved in this for personal reasons.”

Simplifying Buying and Selling

With StockX, everything is listed in one place. 2018-19 Panini Prizm Luka Doncic Rookie Cards get one page. From there, collectors can see what the current price for one is in a variety of grades. They can buy or sell from that one product page. Prices may change but, like stocks, there’s only one.

“If you want to buy a share of Nike stock, there’s not a thousand people selling Nike stock. There’s one ticker symbol. There’s one market price for Nike stock,” says the StockX CEO. “You’d never buy a share of Nike stock from the New York Stock Exchange and then go home and your friend’s like, ‘I got that cheaper on Amazon.’ No. There’s one price for that. And so there’s one page for a [Prizm] Luka PSA 10 rookie. And everything happens at that one page.

“That’s how we create a true market value for our cards — by bringing everything to one place.”

Authentication

When someone buys something from StockX, whether it’s a card, pair of sneakers or any of the other expanding number of categories, the seller sends it to one of the company’s six authentication centers around the world. The company checks to see that not only that the item is real, but that it’s represented properly and in the right condition.

Because StockX is only dealing with items graded by BGS and PSA when it comes to trading cards, authentication is a little easier. Still, the same process applies. StockX will check to see that slabs haven’t been damaged and there’s no sign of tampering.

Future StockX Trading Card IPOs?

While Luber wasn’t able to confirm specifics on any future StockX exclusives, he did say that’s he’s spoken with several manufacturers and that the response has been positive.

He also hinted that potential future IPOs could use a model where buyers will be able to have their cards kept on site at StockX and they could then flip them through a process similar day trading.

For some collectors, going through an IPO process and having cards stored off site might sound similar to eTopps, which debuted almost 20 years ago. When the program shut down in 2012, it meant a lot of users have had their cards sitting in a warehouse ever since.

A lifelong card collector himself, Luber is very aware of eTopps. But if StockX is going to enter a day-trading model for cards, he wants to make sure history doesn’t repeat itself.

“I’ve had some interesting conversations with the guys at Topps about eTopps,” Luber said. “A lot of it was just my personal curiosity and I hope that if we go down that path that we can learn from their lessons and make it a better experience.

“There will be different parameters around that understanding how much you can store, how long you can store it for, all that sort of stuff.”

2019 Bowman Chrome X Baseball cards at a glance:

Cards per pack: 1
Packs per box: 1
Boxes per case: 5
Set size: 100 cards
Release date: October 28, 2019

2019 Bowman Chrome X Baseball Checklist

Checklist

Rookies

35 cards.
All graded PSA 9 or PSA 10.

2019 Bowman Chrome X Fernando Tatis Jr.

3 Jake Bauers /31
5 Jake Cave /31
7 Christin Stewart /31
9 DJ Stewart /31
10 Brandon Lowe /31
12 Jonathan Loaisiga /31
24 Dakota Hudson /31
25 Kyle Tucker /31
26 Fernando Tatis Jr. /31
28 Rowdy Tellez /31
29 Cedric Mullins /31
32 Corbin Burnes /31
34 Taylor Ward /31
36 Enyel De Los Santos /31
40 Willians Astudillo /31
42 Keston Hiura /31
45 Griffin Canning /31
47 Cal Quantrill /31
48 Pete Alonso /31
53 Luis Urias /31

54 Brad Keller /31
58 Justus Sheffield /31
59 Jon Duplantier /31
67 Ramon Laureano /31
73 Vladimir Guerrero Jr. /31
74 Carter Kieboom /31
76 Kyle Wright /31
81 Eloy Jimenez /31
82 Michael Kopech /31
84 Austin Riley /31
88 Danny Jansen /31
89 Touki Toussaint /31
91 Yusei Kikuchi /31
92 Ryan O’Hearn /31
98 Nick Senzel /31

Prospects

65 cards.
All graded PSA 9 or PSA 10.

BCP151 Royce Lewis /31
BCP154 Bobby Dalbec /31
BCP155 Nolan Jones /31
BCP156 Tim Tebow /31
BCP158 Taylor Trammell /31
BCP159 Adbert Alzolay /31
BCP161 Spencer Howard /31
BCP163 Alec Bohm /31
BCP164 Micker Adolfo /31
BCP165 Kristian Robinson /31
BCP166 Eric Pardinho /31
BCP167 Jarred Kelenic /31
BCP171 Brice Turang /31
BCP172 Mitchell White /31
BCP173 Nick Madrigal /31
BCP174 Joey Bart /31
BCP175 Parker Meadows /31
BCP176 Jose Devers /31
BCP178 Jahmai Jones /31
BCP179 Daulton Varsho /31
BCP181 Grayson Rodriguez /31
BCP182 Estevan Florial /31
BCP185 Jesus Sanchez /31
BCP186 Alex Kirilloff /31
BCP187 Genesis Cabrera /31

BCP189 Kyle Funkohouser /31
BCP190 Nick Pratto /31
BCP192 Logan Gilbert /31
BCP193 Anderson Tejeda /31
BCP194 Bo Naylor /31
BCP195 Kyle Muller /31
BCP196 Ryan Rolison /31
BCP199 Tony Santillan /31
BCP200 Victor Victor Mesa /31
BCP202 Alejandro Kirk /31
BCP203 Jordan Yamamoto /31
BCP204 Isiah Gilliam /31
BCP205 Sixto Sanchez /31
BCP206 Wander Javier /31
BCP207 Corey Ray /31
BCP208 Aramis Ademan /31
BCP210 Hans Crouse /31
BCP211 Shaun Anderson /31
BCP212 Lazaro Armenteros /31
BCP213 Triston Casas /31
BCP215 Khalil Lee /31
BCP217 Jorge Mateo /31
BCP218 Luis Gil /31
BCP221 Nolan Gorman /31
BCP223 Mason Denaburg /31

BCP226 Grant Lavigne /31
BCP227 Corbin Martin /31
BCP230 Hudson Potts /31
BCP231 Ryan McKenna /31
BCP233 J.B. Bukauskas /31
BCP234 Bo Bichette /31
BCP235 Keibert Ruiz /31
BCP237 Luis Garcia /31
BCP239 Brendan McKay /31
BCP240 Casey Mize /31
BCP241 Deivi Garcia /31
BCP245 MacKenzie Gore /31
BCP248 Shervyen Newton /31
BCP249 Clarke Schmidt /31
BCP250 Jo Adell /31

Team Sets

2019 Bowman Chrome X Baseball Team Set Checklists

Want to know what cards your favorite team has in 2019 Bowman Chrome X Baseball? Here’s the checklist broken down by team. Scroll through or click below to go directly to that team.

Please note that parallels are not included here. Please check the main checklist in the other tab for parallel specifics.

Arizona Diamondbacks Checklist

Rookies
59 Jon Duplantier /31

Prospects
BCP165 Kristian Robinson /31
BCP179 Daulton Varsho /31

Checklist Top

Atlanta Braves Checklist

Rookies
76 Kyle Wright /31
84 Austin Riley /31
89 Touki Toussaint /31

Prospects
BCP195 Kyle Muller /31

Checklist Top

Baltimore Orioles Checklist

Rookies
9 DJ Stewart /31
29 Cedric Mullins /31

Prospects
BCP181 Grayson Rodriguez /31
BCP231 Ryan McKenna /31

Checklist Top

Boston Red Sox Checklist

Prospects
BCP154 Bobby Dalbec /31
BCP213 Triston Casas /31

Checklist Top

Chicago Cubs Checklist

Prospects
BCP159 Adbert Alzolay /31
BCP208 Aramis Ademan /31

Checklist Top

Chicago White Sox Checklist

Rookies
81 Eloy Jimenez /31
82 Michael Kopech /31

Prospects
BCP164 Micker Adolfo /31
BCP173 Nick Madrigal /31

Checklist Top

Cincinnati Reds Checklist

Rookies
98 Nick Senzel /31

Prospects
BCP158 Taylor Trammell /31
BCP199 Tony Santillan /31

Checklist Top

Cleveland Indians Checklist

Rookies
3 Jake Bauers /31

Prospects
BCP155 Nolan Jones /31
BCP194 Bo Naylor /31

Checklist Top

Colorado Rockies Checklist

Prospects
BCP196 Ryan Rolison /31
BCP226 Grant Lavigne /31

Checklist Top

Detroit Tigers Checklist

Rookies
7 Christin Stewart /31

Prospects
BCP175 Parker Meadows /31
BCP189 Kyle Funkohouser /31
BCP240 Casey Mize /31

Checklist Top

Houston Astros Checklist

Rookies
25 Kyle Tucker /31

Prospects
BCP227 Corbin Martin /31
BCP233 J.B. Bukauskas /31

Checklist Top

Kansas City Royals Checklist

Rookies
54 Brad Keller /31
92 Ryan O’Hearn /31

Prospects
BCP190 Nick Pratto /31
BCP215 Khalil Lee /31

Checklist Top

Los Angeles Angels Checklist

Rookies
34 Taylor Ward /31
45 Griffin Canning /31

Prospects
BCP178 Jahmai Jones /31
BCP250 Jo Adell /31

Checklist Top

Los Angeles Dodgers Checklist

Prospects
BCP172 Mitchell White /31
BCP235 Keibert Ruiz /31

Checklist Top

Miami Marlins Checklist

Prospects
BCP176 Jose Devers /31
BCP200 Victor Victor Mesa /31
BCP203 Jordan Yamamoto /31
BCP205 Sixto Sanchez /31

Checklist Top

Milwaukee Brewers Checklist

Rookies
32 Corbin Burnes /31
42 Keston Hiura /31

Prospects
BCP171 Brice Turang /31
BCP207 Corey Ray /31

Checklist Top

Minnesota Twins Checklist

Rookies
5 Jake Cave /31
40 Willians Astudillo /31

Prospects
BCP151 Royce Lewis /31
BCP186 Alex Kirilloff /31
BCP206 Wander Javier /31

Checklist Top

New York Mets Checklist

Rookies
48 Pete Alonso /31

Prospects
BCP156 Tim Tebow /31
BCP248 Shervyen Newton /31

Checklist Top

New York Yankees Checklist

Prospects
BCP182 Estevan Florial /31
BCP204 Isiah Gilliam /31
BCP218 Luis Gil /31
BCP241 Deivi Garcia /31
BCP249 Clarke Schmidt /31

Checklist Top

Oakland Athletics Checklist

Rookies
67 Ramon Laureano /31

Prospects
BCP212 Lazaro Armenteros /31
BCP217 Jorge Mateo /31

Checklist Top

Philadelphia Phillies Checklist

Rookies
36 Enyel De Los Santos /31

Prospects
BCP161 Spencer Howard /31
BCP163 Alec Bohm /31
BCP237 Luis Garcia /31

Checklist Top

Pittsburgh Pirates Checklist

The Pirates have no 2019 Bowman Chrome X Baseball cards.

Checklist Top

San Diego Padres Checklist

Rookies
26 Fernando Tatis Jr. /31
47 Cal Quantrill /31
53 Luis Urias /31

Prospects
BCP230 Hudson Potts /31
BCP245 MacKenzie Gore /31

Checklist Top

San Francisco Giants Checklist

Prospects
BCP174 Joey Bart /31
BCP211 Shaun Anderson /31

Checklist Top

Seattle Mariners Checklist

Rookies
58 Justus Sheffield /31
91 Yusei Kikuchi /31

Prospects
BCP167 Jarred Kelenic /31
BCP192 Logan Gilbert /31

Checklist Top

St. Louis Cardinals Checklist

Rookies
24 Dakota Hudson /31

Prospects
BCP187 Genesis Cabrera /31
BCP221 Nolan Gorman /31

Checklist Top

Tampa Bay Rays Checklist

Rookies
10 Brandon Lowe /31
12 Jonathan Loaisiga /31

Prospects
BCP185 Jesus Sanchez /31
BCP239 Brendan McKay /31

Checklist Top

Texas Rangers Checklist

Prospects
BCP193 Anderson Tejeda /31
BCP210 Hans Crouse /31

Checklist Top

Toronto Blue Jays Checklist

Rookies
28 Rowdy Tellez /31
73 Vladimir Guerrero Jr. /31
88 Danny Jansen /31

Prospects
BCP166 Eric Pardinho /31
BCP202 Alejandro Kirk /31
BCP234 Bo Bichette /31

Checklist Top

Washington Nationals Checklist

Rookies
74 Carter Kieboom /31

Prospects
BCP223 Mason Denaburg /31

Checklist Top

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Ryan Cracknell

A collector for much of his life, Ryan focuses primarily on building sets, Montreal Expos and interesting cards. He's also got one of the most comprehensive collections of John Jaha cards in existence (not that there are a lot of them). Got a question, story idea or want to get in touch? You can reach him by email and through Twitter @tradercracks.

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10 comments

  1. Doc 28 October, 2019 at 12:05

    What could be worse than the “gambling culture” that card collecting has turned into? Turning it into IPO/Stock like mechanisms for whales to feed on.

    The entire concept is obnoxious. Just look at the rest of that website. You want $50k watches and $5k sneakers? Then we’ve got the cards for you!

    Just stop.

  2. Ryan 28 October, 2019 at 12:13

    The product development manager on this project made some critical errors. Green is the worst color humanly possible to choose and none of the prospect list are 1st Bowman. Oops.

  3. Keith S 28 October, 2019 at 13:59

    Wish them luck, but this has been tried multiple times in similar formats before, all ending in failure, eTopps, the Pit come to mind as two examples. Got sucked in on both of those, but will not go there again as the failure usually costs the end consumer the most. Ultimately what they are trying to get away from will be impossible as one place to sell becomes many as soon as the card is taken in hand and put up for sale on ebay or your local card shop.

  4. fred 28 October, 2019 at 15:42

    Well this is good for the baseball card-as commodity crowd. I don’t suppose I’ll be seeing any of these in a dime bin at my local card show anytime soon though.

  5. Randy Johnson 29 October, 2019 at 12:04

    I still have some eTopps cards from 2001 that I never claimed (Michael Vick and Albert Pujols “RCs”) … I wonder if I can still claim them somehow?

    As for this, eh, it seems complicated. Like, I might do one for $10 just out of curiosity, but when I pull that PSA 9 J.B. Bukauskas like we all know I would, I would be pretty disappointed.

    I mean, best case scenario you pull a what, PSA 10 Vladdy Jr. parallel?

  6. Richard 29 October, 2019 at 13:21

    Sorry, but I remember their participation in thePit and the money I lost there on their exclusives.

    I also remember the essential betrayal in eTopps which offers nothing for the points they put out for
    people to sell them cards. At one time they at least allowed you to use points for shipping, but they
    simultaneously raised the shipping and eliminated the use of points. They also stopped putting stuff
    up you could cash points in for about 6 years ago, but still have a coming soon thing.

    This is a bit “better” because the cards are at least numbered this time, but its unlikely to be in the guide, there are not autographs, and Topps puts its own exclusive sets on their own site that are at least complete sets.
    The Heritage High number sets and the Tiffany sets were initially great until they jacked up the prices and the production. The Sapphire sets seem to still doing OK though.

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