2011 Panini Playbook Football: The Secret Set

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By Andrew Tolentino | Football Editor

You know that one track that’s never mentioned, or just subtly hinted at in the liner notes? You think the music is over and you’re about to loop back to the first song, and then — BOOM! — another song!

Keep listening, collectors. Panini America‘s 2011 football product album has a bonus track — 2011 Panini Playbook.

Just as we thought we had seen a preview for the company’s National Treasures grand finale, a “high-end, booklet-based” encore is apparently upon us. Mysteriously teased in an early-January Panini photo gallery, the brand new brand has now been confirmed and slated for an April 4 release date.

In the interest of demystifying the mystery, Panini presented the subset specifics and a few more facts today.

Headlined by hinged cardboard, Panini Playbook offers at least two non-base booklet components including Chronicle Signature Booklets (featuring as many as eight autographs, numbered to 10 or less) and Playbook Materials Booklets (with as many as eight pieces of game-worn memorabilia, numbered to 49 or less). Accolades Signatures and Limited Edition Materials cards come numbered to 49 or less and respectively highlight football’s past and present with autographs and memorabilia.

2011 Panini Playbook by the numbers

  • Four cards per  pack
    • One hard-signed, prime-memorabilia-piece Rookie Premiere Booklet
    • One rookie autograph
    • One memorabilia card
    • One additional autograph, prime-piece memorabilia  card or booklet card
  • 10 packs per case
    • One (at least) Playbook Material card
    • Three top-tier RPS Rookie Booklets
  • 150 base cards
    • 50 Common Signatures (numbered to 99 or less)
    • 50 Rookies Signature Silver (numbered to 299 or less)

    36 Rookies Booklet Silver (numbered to 399 or less)


  1. Chris Wardner
    Posted February 9, 2012 at 5:22 pm | Permalink

    Game Used Rookie Materials or “Event Worn” nonsense?

  2. Posted February 9, 2012 at 5:54 pm | Permalink

    How much is the market value for a lottery type product like this?

  3. Todd Gack
    Posted February 9, 2012 at 7:18 pm | Permalink

    Some of the booklet cards look absolutely amazing, especially the over-sized patch/auto combos. But until there’s a logic, and secure way of storing/displaying these beauties, I’m out.

  4. ddizzal
    Posted February 9, 2012 at 8:40 pm | Permalink

    its 2012 now, we dont need a 2011 new product in 2012

  5. Mark Fiscus
    Posted February 9, 2012 at 9:15 pm | Permalink

    Great! More redemptions I’m sure!

  6. cincyscott
    Posted February 10, 2012 at 6:13 am | Permalink

    April huh? I’ll pass. Opening day for baseball is right around the corner. And the NFL draft is to. Unless they put a Andrew Luck pre draft card in it I’ll pass.

  7. CNR
    Posted February 10, 2012 at 9:36 am | Permalink

    @Chris of course it’s going to be 90% event-worn rookie garbage. And 90% sticker autos. Just like every other Panini product… snoozefest

  8. Bobby
    Posted February 10, 2012 at 12:37 pm | Permalink

    Has someone created a case for all these book cards? I would like to see the auto’s I collect, not closed in a book.

  9. chrisolds
    Posted February 10, 2012 at 2:04 pm | Permalink

    I didn’t take a minute to go look it up, but I believe Ultra Pro has made a magnetic holder for booklets.

  10. Scott
    Posted February 10, 2012 at 4:28 pm | Permalink

    To bad Topps can match even these in any set they have released this year.

  11. steve-o
    Posted February 12, 2012 at 5:25 pm | Permalink

    Im now playing the part of a Panini executive (or janitor…..as their nametag might say) and I just looked at all the stuff we might’ve missed in our initial inventory of what was left over from the piles of auto’s-jerseys-etc. ” I know…..lets call it Playbook and make another set of items that look like all the others we’ve made. How does that sound ?? ” And the reply from everyone in the room……” AWESOME DUDE !!!! “

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