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2001 eTopps

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  • Total Cards
  • 75
  • # of MEM
  • 0
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  • 0
  • # of AU
  • 0
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  • 0

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One of the more unique products of the year 2001 made its long-awaited debut (after months of technical setbacks) in mid-September. eTopps was distributed and marketed in a manner unlike any other brand of cards before them. The only place they were initially offered for sale was at the eTopps website (www.eTopps.com). Starting in late September on a weekly basis - and for about three months, Topps released IPO's (aka Initial Player Offerings) on a ha… [Read More]

One of the more unique products of the year 2001 made its long-awaited debut (after months of technical setbacks) in mid-September. eTopps was distributed and marketed in a manner unlike any other brand of cards before them. The only place they were initially offered for sale was at the eTopps website (www.eTopps.com). Starting in late September on a weekly basis - and for about three months, Topps released IPO's (aka Initial Player Offerings) on a handful of cards to the point where all 150 eTopps baseball cards were available. A pre-determined number of shares were given for each player based upon Topps estimation of popularity (a.k.a. they offered 10,000 Ichiro's and only 4,000 Rafael Furcal's). Price per card during IPO status typically ranged from $3.50 per card to $9.50 per card - again based on popularity. The one week IPO period was the only time these cards were ever offered for sale by Topps and most importantly Topps only printed the exact amount of cards that were ordered during that window of time. Thus, even though Topps had offered 4,000 shares of Jeff Bagwell, only 485 copies were ordered - thus thatís all they produced. Consumers had the option to have their cards held by Topps whereby they could automatically trade them to other collectors (much like one would buy and sell stocks) on the eTopps "floor" - a special section of eBay created for this product, or have the card mailed to them ($6.95 for the first card and 85 cents for each additional). [Collapse]

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