Upper Deck is set to reward hockey card collectors with a new program that can only be found in hobby shops that are among the company’s Diamond Dealers.
The program, 2009-10 NHL Biography of a Season, will give unique cards to collectors who buy $5 worth of UD hockey cards at those shops each week.
There are 30 cards planned for the set with Upper Deck already unveiling a selection of the cards. Who’s in so far? Stanley Cup winner Sidney Crosby (his card proves it), Alexander Ovechkin and top rookie John Tavares, among others.
See more images after the jump.