By Chris Olds | Baseball Editor
Trading card manufacturers are always searching for the next big thing — at least something that might have a big impact on the company’s bottom line — and both Upper Deck and Panini America are teasing something to come soon.
For Upper Deck, it’s the Evolution of collecting as teased above to come on April 12 via a new insert card in 2011 Upper Deck Football.
What that means right now? We get to wait and see.
“It’s highly proprietary and we’re not at liberty to discuss the details just yet,” said Jason Masherah, Upper Deck’s vice president of Marketing. “But suffice it to say that this upcoming unveiling will once again revolutionize the trading card industry as we know it today, in a way that only Upper Deck is capable of doing.
“Next month’s introduction will definitely catch people by surprise. This is the most important trading card innovation since Upper Deck introduced the cut signature card in 1998, so it will certainly be worth the wait.”
Panini America is promising later this week to unveil the industry’s first HD video trading card.
What will these things entail? How will these things work?
One might speculate that they’ll use QR codes on trading cards working in conjunction with smartphones or computer webcams, but that’s merely a guess.
For now, we’ll just have to wonder what the two companies think The Next Big Thing is.
We’ll find out — and get to decide as collectors — soon.