Upper Deck continues expired redemption raffle

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By Susan Lulgjuraj | Beckett Sports Card Monthly Editor

No one wants to pull a redemption out of a pack of cards. Even worse is when you pull an expired one.


Upper Deck has experimented with ways to help collectors with these. It isn’t eliminating redemptions in products, that’s unrealistic for card companies that want hits with the best names in its products.

Instead, UD will continue running a raffle program it started at the 2012 National Sports Collectors Convention, but for Upper Deck redemptions only. The redemption card must also be for an autographed card or signed memorabilia item.

The 2012 Sportcard & Memorabilia Expo in Canada (also known as the Fall Expo) will host the next redemption giveaway. Upper Deck will hold a raffle for those who have entered their expired, unscratched redemptions on Saturday, Nov., 10 at 5 p.m.

Upper Deck has 100 prizes to give away such as autograph card from Michael Jordan, Sidney Crosby and Christian Ponder.

Unlike at the National, collectors do not have to attend to win.

Those who would like to enter should mail up to five unscratched, expired redemptions to:
The Upper Deck Company
Attn. The Upper Deck Expired Redemption Raffle Program
2251 Rutherford Road
Carlsbad, CA 92008

Write your name, address, phone number and email on the front of the card.

Cards must be received by Oct. 31, to be considered for the Fall Expo.

For those that miss this deadline, Upper Deck is offering the program at least twice more in 2013, at the 2013 Las Vegas Industry Summit in March and 2013 National Sports Collectors Convention in Chicago in August.

For more rules about Upper Deck’s redemption raffle giveaway, visit its website.

Susan Lulgjuraj is the editor of Beckett Sports Card Monthly. You can email her here with questions, comments or ideas. Follow her on Twitter here.


  1. Richard
    Posted Friday September 28th, 2012 at 02:33 PM | Permalink

    They really should just convert to a point system.
    Convert expired./unfulfillable redemptions to a point value based on a realistic market value.
    Allow the consumers to see what is available and redeem them. Allow them to take several
    items of a lower point value and combine them to get a better item.

    The most important concept is consumer choice. Don’t just send something that you think
    has the same market value. Collectors don’t want the hassle of attempting to resell something
    they don’t want to eventually get something they do.

  2. Anthony
    Posted Friday September 28th, 2012 at 06:34 PM | Permalink

    I’ll give them credit for doing something. I don’t really think should feel obligated to offer anything, but good on them for trying.

  3. graham
    Posted Friday September 28th, 2012 at 07:02 PM | Permalink

    It is false advertising and all the card companies do it.
    If you put out a checklist of available cards and do not fulfill your obligation it sure sounds like false advertising.
    Where does it say on the checklist or the box that some cards are available for a limited time???

  4. Shabba
    Posted Friday September 28th, 2012 at 09:51 PM | Permalink

    Sweet, just pulled 3 today! A point system sounds like a great idea though. @graham – I believe my LCS actually started a class action lawsuit against Upper Deck for that exact reason. Makes me wonder if UD doing this is a result of that lawsuit.

  5. Posted Monday October 1st, 2012 at 01:17 PM | Permalink

    I was at the National when they did it this year and it was a blast. Good for them for doing something good like this. (They also were sponsoring a Sports cards for kids charity program at the show). They don’t have to do anything so I certainly appreciate their efforts.

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