Upper Deck comments on MLB Properties settlement

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Upper Deck issued the following statement on Wednesday evening after it settled its trademark infringement lawsuit with Major League Baseball Properties:

Today, the Upper Deck Company is pleased to announce that Upper Deck and Major League Baseball have mutually agreed to settle the lawsuit brought by Major League Baseball against Upper Deck. Per the terms of the settlement agreement, Upper Deck has agreed not to use MLB trademarks including team names and/or logos on its trading cards going forward. However, as part of the settlement, Upper Deck can and will continue to sell three recently released baseball products currently on store shelves: 2009 Signature Stars, 2009 Ultimate Collection and 2010 Upper Deck Series One.

“Upper Deck is pleased with the settlement including the amount the company paid as it relates to the trading cards released in 2010,” said Jason Masherah, Upper Deck’s director of Sports Brands. “As a company, we are changing the direction of Upper Deck’s baseball products going forward. We are looking forward to creating fresh and innovative set content that will continue to get collectors excited.”

Since its inception in 1989, Upper Deck has been the market leader for both its ability to create top-quality, super-premium products and for developing innovative programs that promoted baseball cards to kids.

“Great cards of great players have always been the cornerstone of Upper Deck products,” added Upper Deck Founder and CEO Richard McWilliam. “We’ll just have to see how innovative and creative we can become now.”

6 Comments

  1. John Bateman
    Posted Wednesday March 3rd, 2010 at 08:29 PM | Permalink

    I wonder how much preorder pipeline money is out there and will anyone see that money

  2. Kevin
    Posted Wednesday March 3rd, 2010 at 11:17 PM | Permalink

    wow, way to drop the hammer MLB, what a freaking joke

  3. Robert Braxton
    Posted Thursday March 4th, 2010 at 01:14 AM | Permalink

    Exactly WHO does Upper Deck expect to buy these pathetic 2010-future cards???

    I don’t know about the rest of you, but groundbreaking ’89 set or not, …

    I … don’t … buy … crap.
    Period.

    Thanks for playing UD, … here’s your parting gift …

    :P

  4. Posted Thursday March 4th, 2010 at 09:08 AM | Permalink

    So Braxton, if you don’t buy crap, what do you buy? 75% of Topps products suck.

    Someone file an antitrust suit against Topps.

  5. David
    Posted Friday March 5th, 2010 at 09:55 AM | Permalink

    Pull the left one UD and it plays jingle bells. You punks thought you could do whatever you wanted(since you’re so used to treating customers like crap). You got your butt handed to you and i hope you scumbags go out of business(and that you get treated like you treat people).

  6. Robert Braxton
    Posted Friday April 23rd, 2010 at 04:15 PM | Permalink

    Topps isn’t perfect, but if you don’t like their base set, then you don’t understand why card collecting was fun from 1950-90.

    I’d rather have grown up collecting during the Topps years than any of you who started collecting in the 90’s and “think” you understand the fun of collecting.

    My generation KNOWS the game. Yours, knows the stars (yawn … boring).

One Trackback

  1. By Upper Deck Baseball: 1989-2010 « Paul's Random Stuff on Thursday March 4th, 2010 at 07:02 AM

    […] pretty much sounds like Upper Deck is getting out of the baseball card business. But then there was this statement by Jason Masherah, Upper Deck’s director of Sports Brands. “As a company, we are changing the […]

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