By Chris Olds | Beckett Baseball Editor
TRISTAR is hoping a new venture in Vegas is a jackpot.
The long-running show-promotion and autographed memorabilia company announced on Sunday that it will be opening a new retail store in Las Vegas on May 1 — the TRISTAR Sports Memorabilia Store. It will be located at the Planet Hollywood Resort and will be the largest memorabilia shop on the Strip, according to the company.
“When TRISTAR does something, we do it big and first class,” said Jeffrey Rosenberg, President and Chief Executive Officer of TRISTAR, in a prepared statement. “It will be like walking into a sports Hall of Fame, but instead of just looking, you can take pieces of the experience home with you.”
Hall of Fame quarterback Joe Montana will appear at the store signing on May 4, while baseball bad boy Jose Canseco will sign on May 5. Other signings will be scheduled beyond the opening week.
“More than 3,000 autographs valued at over $1 million will fill the TRISTAR Sports Memorabilia store,” Rosenberg said. “From $9.99 gift items to $50,000 Babe Ruth autographed baseballs and everything in between, there will be something for all sports fans and collectors. For the first time ever, we will bring our prized memorabilia collection to the retail market with this signature store at one of the most prestigious malls on the Strip.”
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Chris Olds is the editor of Beckett Baseball magazine. Have a comment, question or idea? Send an email to him at firstname.lastname@example.org. Follow him on Twitter by clicking here.