By Chris Olds | Beckett Baseball Editor
When the first Topps Five Star set arrived on the football card landscape in 2010, it brought a new look to the company’s portfolio and changed the game to a degree before the first box even was opened.
It changed the game with its price.
At $500 a box, Five Star was like nothing that had ever been seen before from the long-running company, and it was then that the seeds were planted for what has been the biggest baseball card release of 2012.
“It’s not unusual when launching a successful brand in a particular sport that collectors immediately start requesting a crossover to other sports,” said Topps Director of Product Development Clay Luraschi in an interview to appear in the February issue of Beckett Baseball. “The response to produce Five Star baseball was overwhelming.”
Luraschi confirmed in the interview that Five Star will be back in 2013 with plans to “take it up a notch” beyond its rookie-year baseball offering. He also discussed the reactions and feedback from collectors, Five Star’s chipping issue and more about what went into the decision to bring Five Star to the diamond.
The February issue will arrive in hobby shops later this month.
Chris Olds is the editor of Beckett Baseball magazine. Have a comment, question or idea? Send an email to him at firstname.lastname@example.org. Follow him on Twitter by clicking here.