By Susan Lulgjuraj | Beckett Football Editor

Prizm football came out last week – Panini America’s answer to chrome to cards, a favorite among card collectors.

Prizm utilizes chrome-like technology on a new base design for its football product. The set features all the big football stars with 2012 rookies as well.

But like all “chrome-ish” type of cards, collectors seem to love color. In this case, it’s gold.

Gold Prizms are numbered to just 10 each, adding scarcity to a popular parallel with a clean design.

Just how well have the gold cards been doing?

Well, the few people who got to pull a Robert Griffin III, Andrew Luck or Russell Wilson gold cards have probably been doing a little dance for days.

This Luck auction ends today (click here) and the cards has already surpassed $1,200. Another Luck auction (click here) is past $700.

But it doesn’t have to be one of the hot new rookies getting all the attention on the Prizm cards.

Even popular veterans seem to be drawing interest from collectors.

Here are prices of some completed listings:
- Wes Welker $70
- Reggie Bush $65
- Johnny Unitas $111.50
- Aaron Rodgers $275
- Adrian Peterson $203.45
- Walter Payton $202

However, the Prizm Rookie Cards are the big sellers.
- Robert Griffin III
- Andrew Luck
- Russell Wilson
- Alfred Morris
- Doug Martin
- Luke Kuechly
- Justin Blackmon
- Rueben Randle

Susan Lulgjuraj is an editor of Beckett Football. You can email her here with questions, comments or ideas. Follow her on Twitter here. Follow Beckett Media on Facebook.