Post Cereal bringing back hockey cards

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By Susan Lulgjuraj | Beckett Hockey Editor

Post Cereal has a long history of making trading cards, especially in hockey.

The food company is bringing cards back to the sport, becoming an official partner with the Canadian Hockey League, the league announced Monday.

“Teaming up with the WHL, OHL and QMJHL is an important part of Shreddies commitment to our communities. Shreddies families are passionate about their CHL hockey teams and so are we. We are looking forward to an exciting season next year,” Margaret Hastings, Post Foods said.

Specially marked Post boxes in Canada will have CHL Collector Hockey cards on them.

In the mid-1990s, Post made cards for collectors including a set in 1999-00 to honor Wayne Gretzky’s retirement. Cards from this 14-card set were wrapped in cellophane and were found inside packages.

The history of Post cards is long.

In 1960, Post made Cereal Sports Stars, a nine-card set that took up the entire back of Grape Nuts Flakes boxes. Players in this set included Mickey Mantle, Bob Cousy and Johnny Unitas – and can go for a good amount of money. The Mantle has a high-book value of $2,000.

Susan Lulgjuraj is an editor of Beckett Hockey. You can email her here with questions, comments or ideas. Follow her on Twitter here.

3 Comments

  1. Posted Tuesday October 16th, 2012 at 07:51 PM | Permalink

    Hi Susan !
    I’m not too big on hockey, but I wish they would bring back baseball in the US. Or do I ? Have you seen the price of a box of cereal lately !!

  2. Harry Motty
    Posted Monday April 1st, 2013 at 05:51 PM | Permalink

    I am trying to collect all the collectors edition goaldie cards on the Shreddies Boxes, I have 1 thru 5 and cannot find any others is there any chance of getting the remainding one I need to complete the set . Any help will be greatly appreciated Thanks.

  3. denny
    Posted Tuesday July 16th, 2013 at 08:36 AM | Permalink

    neatly cut the cards off of the boxes in “panels” or just flatten the box and leave everything intact? just curious…cheers

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