By Susan Lulgjuraj | Beckett Football Editor
Panini America is going bowling.
The Irving, Texas-based trading card and memorabilia company will be a presenting sponsor for the NFLPA Collegiate Bowl on Jan. 18 in Carson, Calif., Panini announced on Monday.
The third annual NFLPA showcase features many top draft-eligible prospects from across the country.
“The NFLPA Collegiate Bowl and the events leading up to the game create a meaningful platform for us to engage tomorrow’s NFL players and to start developing long-lasting relationships with them that will benefit our trading cards and collectibles well into the future,” said Panini America CEO Mark Warsop.
This event will help with branding for Panini across the football category. The Panini name and logo will be sign on signage throughout the field, mentioned on ESPNU and ESPN2 as part of the telecast and be part of the award presentations.
Panini will also have exclusive content with coaches and players from the game.
“We are thrilled to have Panini on board for the NFLPA Collegiate Bowl,” said Keith Gordon, President of NFL Players, Inc. “Panini strives to create meaningful engagement with the most talented athletes in the world, and this opportunity enables them to reach those on the cusp of becoming NFL Players. This partnership puts Panini in the best position to build those relationships, and have an immediate impact on their business.”
Collectors have a chance to get players before they make it, and also have the opportunity to get unique cards. Former players in the NFLPA Collegiate Bowl include Jeff Tuel and Marquise Goodwin, both with the Buffalo Bills.
View the 2014 bowl game’s roster here.