Panini America goes back to the Studio for 2013 Father’s Day promotion

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By Chris Olds | Beckett Baseball Editor

One of the most-memorable debut baseball card releases of the 1990s, 1991 Studio, is making a comeback and it’s coming soon.

In Panini America‘s Father’s Day promotional program.

The in-shop pack-incentive program for buying Panini products has been a hit of sorts for the last few years with packs including autograph and memorabilia cards typically not found anywhere else in the company’s lineup.

This year, the training, err trading, ground includes a look back to the past with Studio’s unique love-it-or-hate-it look never-before revisited in a Panini line. That set will comprise 24 cards in the standard-card offering. They will be numbered to just 499. The design also will be applied to athletes from other sports as the promotion includes all of the company’s major licenses.

The rest will include 15 Team Pinnacle cards — also not revisited before for baseball from Panini — nine Museum Collection cards and a selection of Elite Series players as well.

Look for more on this in the coming weeks and even more on fathers, sons and families in sports with the upcoming Families Issue of Beckett Sports Card Monthly.

Chris Olds is the editor of Beckett Basketball magazine. Have a comment, question or idea? Send an email to him at Follow him on Twitter by clicking here.


  1. zotster
    Posted May 4, 2013 at 4:20 pm | Permalink

    Given their licensing restrictions, Studio seems like it should have been a natural choice for a full baseball release. It looks better than anything else they’ve done so far.

  2. kris
    Posted May 4, 2013 at 4:57 pm | Permalink

    how do you get these exactly?

  3. Joe Cecil
    Posted May 4, 2013 at 6:12 pm | Permalink

    Those pink plain studio cards have to be the most hideous looking cards I have seen in a long time.

  4. chrisolds
    Posted May 4, 2013 at 6:19 pm | Permalink

    Kris: Details to come closer to the program. In essence you get X number of packs depending on certain products purchased from the card shop or on Panini’s website.

  5. chrisolds
    Posted May 4, 2013 at 6:20 pm | Permalink

    Zotster: Certainly would have had a stronger impact than some of the promo/event cards for baseball at least.

  6. bearcatlawjd
    Posted May 4, 2013 at 7:46 pm | Permalink

    I have waiting for Panini to revisit Studio. Signature Series looked a whole lot like a studio release but since the product’s focus was autographs the base cards were an afterthought.

    A full release for Studio should be a no brainer because its a brand that doesn’t MLB licensing to work.

    I am interested to see if the Elite Series will be prospects or current players.

  7. J.R.
    Posted May 5, 2013 at 9:24 am | Permalink

    Holy nostalgia! Those Studio cards take me back.

    I never thought I would be OK with an unlicensed baseball release, no matter the premise, but Panini has found a way to prove me wrong. Studio is, indeed, the PERFECT outlet for unlicensed photos. They may be on to something here, especially the ones that focus on player’s tattoos, physique, etc. Very impressed with the Studio release.

    Team Pinnacle?!? Finally! I remember paying almost $100 for the Frank Thomas/Jeff Bagwell, and I had that card in a 1″ glass case for years. Really excited they are bringing that back too!

    Well done, Panini. Something borrowed is actually working here.

  8. backupgoalie
    Posted May 5, 2013 at 1:33 pm | Permalink

    they look nice, but does panini do anything but pirate old ideas from other companies? they should look to improve some of their own products. their inserts are beyond boring, the base designs (ones that they havent pillaged from other sets…) are average at best. i wanna like panini’s stuff, but they make it tuff sometimes.

  9. David Quinn
    Posted May 5, 2013 at 1:53 pm | Permalink

    I’m more of a Racing Card collector, but…..I’ve always loved the old Studio Cards from the early 90’s. I love-as an artist and photographer-the simple artistic expression these cards make in a binder or display.

  10. chrisolds
    Posted May 5, 2013 at 2:43 pm | Permalink

    Backupgoalie: Panini owns the intellectual property of the Donruss/Playoff, Score/Pinnacle and Pacific companies. They are its designs and trademarks to use/revisit because it owns them,

  11. Ed
    Posted May 5, 2013 at 2:44 pm | Permalink

    I understand that the full details of the program are not set up, but it sounds to me as though you buy some of our junk and we will give you some good stuff…maybe.

    All the concerns about dealers going out of business……..”This will help the dealers sell more at the store and require the packs to be sent in for redemption”, or are you setting up the buyers to become comfortable using the website to redeem or order the products. How about I order my box from Panini and they give me extras to shop with them. OH…that sounds like what they are doing.
    See Ya Dealers…………

    Seriously….Once again rehashing OLD OUTDATED card line. ONCE AGAIN….nothing new, nothing creative, no new technology or the use of current printing technologies.

    Panini must save Millions on research and development because they don’t have any. I think they buy old Becketts and Re-hash Dead product lines in between beer runs.

    I have opened boxes of STUDIO before, so I won’t be opening any “So-called” new Studio.

    But good Luck with that………….some of us see farther than others.


  12. David Johnson
    Posted May 5, 2013 at 7:59 pm | Permalink

    I hope they do some on card autos of the Studio cards. They look great, and the 91 Studio set is one of my favorite sets of the 90s.

  13. deez
    Posted May 6, 2013 at 8:05 am | Permalink

    cant wait for them to come out with
    studio prizms

  14. Card Opionator
    Posted May 6, 2013 at 10:24 am | Permalink

    I agree with Ed. If you are going retro, you copy an idea that WORKED and people LIKED! This sucked, and was cancelled for a reason in the 90’s. This is sad.

  15. Paul Angilly
    Posted May 6, 2013 at 10:45 am | Permalink

    Ed and others …

    I’m a big fan of Topps who also likes Panini too, for the most part (just not a fan of non-league licensed stuff). I just don’t understand the criticism about revisiting a classic old design. You mean, like Topps Heritage, Topps Archives, Topps Gypsy Queen, Topps Allen & Ginter, Upper Deck Goodwin Champions, Upper Deck’s Fleer Retro, or even Upper Deck’s O-Pee-Chee hockey and baseball, when it re-used old Topps designs?

    Most of those Topps retro-styled sets rank among the company’s most popular. Why wouldn’t Panini resurrect an old design it paid good money to get the rights for? Especially when that design is a perfect fit for its licensing restrictions (although at second look, why on Earth did it picture so many players wearing caps that needed to get blanked out?)?

    You want to talk creativity, how about Upper Deck, whose cards haven’t changed their look since the turn of the century, if not earlier?

    Studio was a classic set and it’s long since time to revisit it. I love any set where the focus is on good photography, rather than fancy foil highlights and serial-numbering.

  16. Posted May 6, 2013 at 11:34 am | Permalink

    i like the faces in the crowd on the blake card.

  17. Jason K
    Posted May 6, 2013 at 3:00 pm | Permalink

    I never collected Studio, but I liked the design (I was on my way out of collecting at the time). This seems like a no brainer for a half licensed company. I think they are cool and a good way for players to show off their personality that may or may not be able to be found in an action shot found on a “typical” card.

  18. Cory Furlong
    Posted May 6, 2013 at 8:36 pm | Permalink

    I am not sure why but Studio always gave me the creeps. The black and white or the player with their home city skyline in the background, just makes me anxious.

  19. Posted May 14, 2013 at 9:32 am | Permalink

    The mauve is back! I hope they are affordable.

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