Panini America has teamed up with Kids Foot Locker to produce an exclusive trading card set only available at the show retailer.
For every shopper who spends $20 on NBA-licensed items, they will receive a six-card packs of 2010-11 Rookies & Stars cards. They will include cards of Panini spokesman Kobe Bryant, Rajon Rondo, John Wall, Derrick Rose, Evan Turner and Wesley Johnson.
There will be more than 100 stores around the country involved with the promotion.
“We’re thrilled to be able to partner with Kids Foot Locker to help promote, grow and strengthen the hobby of basketball-card collecting in this country,” said Jason Howarth, Panini America vice president of marketing. “This promotion represents a tremendous opportunity to turn passionate NBA fans into passionate NBA collectors.”