Jeff Fritsch Passes Away

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Larry Fritsch Cards Logo copy

By Ryan Cracknell | Hobby Editor

Jeff Fritsch of Larry Fritsch Cards passed away on Monday, April 10 at the age of 58.

Jeff had been involved with the his family’s business for much of his life. He took over running the company prior to his father’s death in 2007.


The Fritsch name is legendary in the hobby. The family was pioneers in the mail order side of the business. As the industry grew, their ads and catalogs were things many poured through and purchased from. It carries on today through their website as well.

Although Larry began dealing years earlier, Larry Fritsch Cards was established as a full-time business in the spring of 1970. Over time, the company’s inventory numbered in the tens of millions of cards. From its early days, it was a family affair–something that continues today.

Jeff began working for his father at a young age and made it his career after studying at the University of Wisconsin—Stevens Point.

Jeff Fritsch is survived by his wife Sue, their three children Jeremy, Jaycie and Allison, his mother Ardy, sister Jane, and three grandchildren. His funeral is scheduled for Friday, April 14 in Stevens Point, Wisconsin. Friends and colleagues can leave their condolences via his obituary.

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