EXCLUSIVE FIRST LOOK: Topps prepares 2012 Gold Rush wrapper redemption program

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By Chris Olds | Beckett Baseball Editor

Next year’s Topps baseball card set will be all about gold, and the company unveiled another aspect of its flagship product line’s hued focus exclusively to Beckett Media on Wednesday.

It’s the 2012 Topps Gold Rush.

While there will  be actual gold found in dem der packs, there also will be Gold Rush cards next year as part of a wrapper redemption program done in conjunction with the MLBPA. It goes along with the online Golden Giveaway, which requires code cards found inside packs and, of course, can found along with cards that contain real gold.

“These images do not do the card justice,” said Topps Director of Sports Brands Clay Luraschi. “These will be full-coverage gold-foil stamped.”

The Gold Rush cards will be just one part of the Gold Rush promotion. Randomly inserted into Series 1 packs will be Magic Gold Rush tickets, which will unlock a “gold-infused autographed baseball” — each signed by Hank Aaron, Willie Mays and Ken Griffey Jr.

The Gold Rush cards will be found in a wrapper redemption program. While more details are still to come, the five-card packs will have autographed versions of the cards randomly inserted into them. The Gold Rush set itself will consist of 50 cards.

As part of the promotional push, Topps will provide participating HTA card shops with promotional kits and “unique tools to create excitement and support the launch” as long as the shops sign up for the program by Friday by requesting information via email at goldrush@topps.com.

Chris Olds is the editor of Beckett Baseball magazine. Have a comment, question or idea? Send an email to him at colds@beckett.com. Follow him on Twitter by clicking here.


11 Comments

  1. Slamdaddy
    Posted December 7, 2011 at 6:45 pm | Permalink

    Play the lottery, right.

  2. kevin hurt
    Posted December 7, 2011 at 11:06 pm | Permalink

    these cards are sweet but then i saw the sticker spit. cards cost so much any more so i only buy on card auto products. and I do not pre order any more nothing like pre buying 5 cases and it be total junk. Im sick of getting screwed buy all the card comp. you have to wait till it comes out just to see if its any good. And by then if its hot your over paying so whats the point any more. I guess ill just have to buy singles from the jack legs who are dumb enough to rip these and put them for auction on ebay.

  3. Mark
    Posted December 8, 2011 at 12:16 am | Permalink

    Not a fan of the design. Massive boarder + sticker auto + chest-high-cropped, gold-tinted photo = Not Good.

    2012 Topps and Bowman base set designs look great, on the other hand.

  4. Posted December 8, 2011 at 12:24 pm | Permalink

    I think these cards are gorgeous and Topps has an awesome baseball autograph lineup. I have really enjoyed the Million Card Giveaway promotion. People have to remember that this stuff is an addition to the cool stuff already found in the packs. No matter what anyone says, I still love me some Topps baseball cards. I pulled a 1/1 bowman chrome auto of Reese Havens (Mets) out of a value pack just 2 weeks ago. You never know what you will pull. That is the hobby. I want Topps to remake Bowman set with Griffey 1st year card badly! That was a fun product to open at the mall as a kid. I remember pulling the Griffey and thinking I hit the gold rush!
    Thanks,
    Johnny Hodge

  5. Posted December 8, 2011 at 3:42 pm | Permalink

    Geez, it’s a free wrapper-redemption offer and people are complaining about sticker AUs. Would you rather they NOT be autographed at all?

  6. cincy Scott
    Posted December 9, 2011 at 6:46 pm | Permalink

    They should just put the set in a Wal Mart/ Target blaster box.

  7. Mike McGovern
    Posted December 10, 2011 at 4:46 am | Permalink

    @Chris Harris: Spot on sir! How do people complain about look and design & sticker auto’s for a free wrapper redemption program?!? Wow. o Y’all can send me ur wrappers!

  8. steve
    Posted December 11, 2011 at 3:20 am | Permalink

    hey Kevin H……..you should get out of the hobby-you are going to have a heart attack at the rate you are complaining about everything

  9. freese
    Posted December 12, 2011 at 10:38 pm | Permalink

    Kemp looks like Ortiz on that one card

  10. Bob Donovan
    Posted December 15, 2011 at 8:54 am | Permalink

    Is this Gold Rush pack redemption going to be like the last one that Topps ran, where only the dealers will recieve the packs with RANDOMLY inserted autos in them and everybody else will not? If that is the case I will not be participating in this one.

  11. Posted February 6, 2012 at 3:22 pm | Permalink

    what adress do i send my 50wrappers to?thanx

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