Follow an $18,000 Pete Maravich game-used Celtics jersey from auction block to the blade and beyond

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By Chris Olds | Beckett Sports Card Monthly Editor

Ever seen an $18,000 piece of sports memorabilia cut up with a pair of scissors?

You will if you watch the video above.

That’s an exciting/sobering reality many days behind the scenes at Panini America where the memorabilia pieces that most of us could never own become smaller pieces we might be able to afford in packs of trading cards. One may hate to see it go, but one also might love to see it arrive in one’s collection.

One such recent example was a 1980 Boston Celtics jersey once worn by “Pistol” Pete Maravich, and it went for $18,000 in the seventh-annual Basketball Hall of Fame auction handled by Grey Flannel Auctions.

Months after the company announced Pistol Pete’s first memorabilia cards were coming, they’re arriving in Gold Standard today. The pieces — there will be many, many more to come — of the jersey found in packs are documented in the behind-the-scenes video that takes you through the entire process of creating a card.

It’s one that many probably understand, but it’s still one that’s to be seen to be believed.

Chris Olds is the editor of Beckett Baseball magazine. Have a comment, question or idea? Send an email to him at Follow him on Twitter by clicking here.


  1. Anthony C
    Posted July 3, 2013 at 5:00 pm | Permalink


  2. Rick
    Posted July 3, 2013 at 6:51 pm | Permalink

    Cool video.

    Maybe it’s a stupid question, but why aren’t they using a photo of the player in the same color/style jersey? They obviously wouldn’t showing him in a Jazz jersey, so why not make sure it’s a green jersey.

  3. Ron Atkinson
    Posted July 3, 2013 at 11:58 pm | Permalink

    Watching this was like seeing sausage being made–you may love the finished product but you really don’t want to see how it’s done.

  4. Ryan Hinton
    Posted July 4, 2013 at 8:20 am | Permalink

    It was nice to see that there is some value in all of the jersey cards they are making.

  5. volsguy16
    Posted July 4, 2013 at 10:43 am | Permalink

    i agree with rick . why not picture the player in the color jersey that the swatch is from? that would be a cool added feature. and rons comment about the video and seeing it made is spot on. my heart sank when i saw that first cut.

  6. michael runyon
    Posted July 4, 2013 at 1:31 pm | Permalink

    GREAT VIDEO. my guess on the jersey color is. They already had paid for the photo and had it approved. The jersey was obtained later and too expensive to go back redo the photos get approval just to match the jersey color

  7. Brian
    Posted July 4, 2013 at 2:07 pm | Permalink

    Hey Panini!!!! You should make a contest for an uncut sheet of those inserts. Now there’s a true 1/1. DAmn pretty cards, real ugly process to watch.

  8. Jordan Friedman
    Posted July 4, 2013 at 3:55 pm | Permalink

    That was cool to watch….I love watching the “how they do it” vids….

  9. George Hibbs
    Posted July 4, 2013 at 5:19 pm | Permalink

    This was really cool stuff’ one never knows what goes on behind the curtain’ time n effort to create a master piece’ Thank You Panini America n. Chris Olds

  10. James
    Posted July 5, 2013 at 12:23 pm | Permalink

    Pretty darn cool video! Always wated to see how they made those mem cards. I like the fact that they offer such things in card packs. Seriously who among us can REALLY afford 18k for a game-used jersey? This way you get a piece of it and for a lot less than 18k. I just like the concept. Thanks for posting.

  11. Kevin
    Posted July 5, 2013 at 2:36 pm | Permalink

    Tracy and the boys at Panini sure know how to make a good video.

  12. Richard
    Posted July 6, 2013 at 9:29 pm | Permalink

    OK, now what about for all the rest of them?
    Be nice if you had a proper COA instead of simply this is a jersey used in a game
    with no reference to who wore it or when it was worn, making the COA less than worthless.
    If they are real, why not state their provenance. The lack of such details is why they so for
    little relative to older products that explicitly warranted the items as real.

  13. Chris Raines
    Posted July 7, 2013 at 6:47 am | Permalink

    great video! would love to see more like this. once again Panini is doing it right!!

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