First Look: 2011 Donruss Elite Football

By Andrew Tolentino | Football Editor

Fresh off the plane from the 2011 Industry Summit in Las Vegas,  Panini America officials unveiled the first glance  at a newly-revamped Donruss Elite line.

Slated for a June release, 2011 Donruss Elite will land with a familiar innovation to the hobby, but a revolution for the card company. Multi-player autographed memorabilia booklets —much like the Joe Montana / Tom Brady combo seen below — will first fall on Panini’s early-summer Throwback Threads insert set. Otto Graham, Sammy Baugh, Emmitt Smith and Dan Marino — among other greats — will also grace these surely-sensational hits.

“Of all the years I’ve been working on Donruss Elite, this is by far my favorite set yet…. [collectors are] going to be blown away,” said Panini America NFL Brand Manager Carlos Torrez.

With a $6 price tag, five-card packs come 20 per box, which should deliver four autograph or memorabilia cards, four Rookie Cards (limited to 999), one Aspirations or Status parallel, and seven additional inserts or parallels. Dough-endowed case breakers will find either a booklet or a dual-signed Passing the Torch card and at least one autograph from a league luminary.

Founded on a 200-card base set, 2011 Donruss Elite features a hotbed of veterans and rookies — key components in a long list of other limited finds.

We’ll have to wait for warmer weather to see these cards in person, but this six-card gallery should shed some light on the pending release.


  1. Posted March 24, 2011 at 8:28 pm | Permalink

    boooooring. I like the booklet card, but why does Panini make very product look the same?

  2. Tom W
    Posted March 24, 2011 at 11:16 pm | Permalink

    What happened to Elite it just got Paninisized and ended up a Threads Product.
    I for one like Elite for it’s Foil and Diecuts looks like there will be FOIL only for Inserts? I hope not Elite has a nice history of as an all Foil set.
    I like the booklets but we need the Hobby to come up with a great holder that collectors can display these in.
    Thanks to Beckett for it’s report I look here everyday to see whats new.
    nice job

  3. Hscshooter
    Posted March 25, 2011 at 11:23 am | Permalink

    What happens to rookie cards if there is a lockout? How will Panini produce their cards?

  4. Edward
    Posted March 27, 2011 at 6:13 pm | Permalink

    Well, there can be no excuses from the players not returning signed cards, since it appears they will have plenty of time during the lockout.

One Trackback

  1. By Buy this case or wait? - Blowout Cards Forums on June 4, 2011 at 11:00 pm

    […] products this year are looking kinda boring…. and they are stealing other companys ideas….…donruss-elite/ Man, Panini really needs to hire some real artistic talent to get some creativity pumped out. […]

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