The 100th issue of Beckett Baseball marked the start of a three-month experiment in an effort to give more of you what you say you want.
You’ll see in the next issue, No. 101 coming later this month, that we’re continuing to adjust and evolve with what’s inside the covers of Beckett Baseball. You’ll see new brighter and whiter paper to help make our colors and photos more lively and energetic — and also help make those small price guide fonts more readable.
That’s our newest change, and it’s one we hope you’ll like in addition to more space for more photos, more stories and even more color pages.
Last month’s reduction in the price guide has been adjusted back to where it was in previous issues. While issue No. 100 started with pricing for cards from 2001-forward only, you’ll see another change in the next issue.
All the years we took out is coming back.
Repeat, they’re coming back.
Why? We listened to your complaints — and many of you who took the time to comment to us noted that vintage cards were one era you missed the most. While many of those beloved sets don’t change much at all in guide month after month during the year — if at all — we’ve returned them because many of you collect with a focus on that time.
Some people cited wanting a complete listing. It’s back, though having a complete listing in the magazine every month is an impossibility — and it never was complete before our changes last month.
However, there are two options for collectors who want that. One option is Beckett.com where everything in the entire Beckett database is available every single day — all of it — with prices that also can fluctuate daily.
The other option is our annual Baseball Almanac — a yearly investment that can give even the veteran collector plenty of options to explore and that has as complete of a printed listing as possible. Some of you will like our changes, some of you won’t — that’s the nature of trying to please everyone. (It’s not possible.) But what we do want to have is enough options to satisfy as many people as we can.
Our goal is that we can please as many of you as possible while keeping in mind the reality that an infinite number of pages at a readable size is not a monthly possibility as more and more brands arrive every month. (We have to live in the real world.)
Our other part of this plan is to improve the other things that make readers want to pick up the magazine — there are more stories, more photos and more color pages. The intent there is to get more people to want the magazine — you know, like in the good ol’ days.
Collectors like Matt Duckworth noticed.
“I just received my new Beckett Baseball in the mail and I loved it.” he wrote in an email. “Definitely more like the Beckett Baseball I knew and loved growing up. Please keep the new format and keep up the good work!”
We’ll continue to adjust — and we hope that you’ll continue to discuss it all along with us.
Chris Olds | Editor, Beckett Baseball
Email | firstname.lastname@example.org
Twitter | @chrisolds2009