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Panini America signs Teddy Bridgewater to autograph and marketing deal

Bridgewater

By Chris Olds | Beckett Sports Card Monthly Editor

Panini America is banking on Bridgewater this season.

The Texas-based NFL card-maker announced Wednesday that former Louisville quarterback and likely top draft pick Teddy Bridgewater has signed a card and autographed deal with the company. He’ll also appear on packaging and work with the company’ marketing and social media projects.

“Fans and collectors are eagerly anticipating the 2014 NFL Draft class and Teddy Bridgewater is a big reason why,” said Panini America CEO Mark Warsop in a prepared release. “Rookie Cards drive the trading card industry every year and, as a result, 2014 is shaping up to be a spectacular season for sales of Panini America NFL trading cards. We’re excited about our relationship with Teddy and what that partnership will mean for our business.”

His first cards will arrive with 2014 Score coming in June.

“As a kid growing up, having your own NFL Rookie Card is always something you dream about,” said Bridgewater, who threw for more than 9,800 yards and 72 touchdowns in three seasons for the Cardinals. “Now, thanks to my relationship with Panini America, that dream is about to come true. I can’t wait to see them and have kids collect my cards.”

Chris Olds is the editor of Beckett Baseball and Beckett Sports Card Monthly magazines. Have a comment, question or idea? Send an email to him at colds@beckett.com. Follow him on Twitter by clicking here.

One Comment

BILL

You know what would be bigger news from panini? If they quit dragging their feet and put out the production numbers for the contenders short prints. But I guess what we want doesn’t matter to much to a big corporation like panini.

Posted April 2, 2014 at 3:36 pm | Permalink

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