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Topps announces the return of Topps Tek

By Susan Lulgjuraj | Beckett Sports Card Monthly Editor

LAS VEGAS – Topps is getting nostalgic.

The company announced its bringing back Topps Tek for the 2014 baseball season.

Topps Tek was originally issued in 1998. It featured 90 cards with 90 patterns available for each players, creating a massive set with an absurd chase – some loved it and some didn’t.

However, brands from the late 1990s and early 2000s are making a comeback such as Fleer Retro from Upper Deck or Panini America resurrecting Donruss brands.

Now, Topps is bringing back Stadium Club and Topps Tek.

“It’s one of the products that everyone still talks about,” Clay Luraschi, Topps Director of Product Development told Beckett Media at the 2014 Industry Summit. “The technology in which it’s presented is awesome. I would say it was ahead of its time back in the day. It was pretty high-end for its time.

“Now, at a time when there has been a resurgence in the 1990s and 2000s inserts, acetate and fun cutting-edge designs. It’s the perfect time to bring Tek back.”

Luraschi added that autographs will play a big role in Tek, but more details aren’t available yet.

Topps teased the return of Stadium Club on March 6.

The company brought the product back in 2008 as a high-end release. The configuration is changing for 2014.

“The setup is more like the Finest configuration with three mini boxes,” Luraschi said. “To be able to offer three autographs at that price point is extremely strong.”

Topps also teased a new high-end product Topps Dynasty but didn’t offer many details, but Topps’ David Reel said if you like high-end, you will like this product.

Susan Lulgjuraj is an editor at Beckett Media. You can email her here with questions, comments or ideas. Follow her on Twitter here. Follow Beckett Media on Facebook and Twitter.

9 Comments

I don’t know who Topps is talking to, because I haven’t heard anyone talk about Topps Tek positively since it released. If they relaunch the brand, they better think of a better format, because the 90 parallels were not appreciated.

Posted March 17, 2014 at 11:32 am | Permalink
Chris

Check out the eBay prices for the original Topps Tek set. Apparently there is a hardcore group of collectors that try and collect all 90 variants. This is probably aimed at about 50 people that are willing to spend several thousand dollars or more. There are also player collectors that want all the variants and drive high ebay prices.

Posted March 17, 2014 at 11:51 am | Permalink
Paul Kelly

Doesn’t Topps already product Tek with the 15 different parallels of each card in the colors of the rainbow? ;-)

Posted March 17, 2014 at 12:35 pm | Permalink
Richard

Topps Tek is apparently very popular among women.
Me, I remember them as one of the first semi-fake outs for serial #’d cards.
You have a whole bunch of cards #’d to 10, but the market tends to treat them as 10 * number of designs.

Posted March 17, 2014 at 12:46 pm | Permalink
David Johnson

Very interesting. It will be interesting to see how the set is received this time around, as the collecting market has changed significantly and more people enjoy “chasing rainbows”, which is really what this set is all about.

Posted March 17, 2014 at 2:14 pm | Permalink

A while back I filled out Topps survey and one of the suggestions I had was to bring back Tek. However I also said it would be betiter inserted as a insert in flagship then a full blown release. Which Topps kind of did with their clear parallel cards this year. It makes me wonder if Topps actually took my survey seriously because I keep seeing all sorts of my suggestions being used. But to be fair there were plenty of other collectors saying the same thing. Now if they bring back Gold Label I’ll know they were really paying attention.

Posted March 17, 2014 at 2:35 pm | Permalink
Mike

Like stadium club, as long as it’s “affordable”, count me in for sure!

Posted March 17, 2014 at 3:33 pm | Permalink

“The setup is more like the Finest configuration with three mini boxes,” Luraschi said. “To be able to offer three autographs at that price point is extremely strong.”

Yeah, because making SC a hit-based product really, really, worked out well in 2008.

As for TEK, not my cup of tea, but it did have its audience. But again, making it a hit-based product? Really? Of all the products that you could bring back, TEK is the one that doesn’t need any “Added Value.”

The reason why there has been a “a resurgence in the 1990s and 2000s” cards, is because card sets from that era were actually (dare I say it?) collectable; something you can’t say about the products emanating from 1 Whitehall lately.

Posted March 18, 2014 at 7:43 am | Permalink
Chris

Autos in Tek does not make sense though. Tek is for the set builder / rainbow play collector crowd that wants to collect a ton of variations of the same card. Just use the same formula as before and it will be a hit – simple as that.

Posted March 19, 2014 at 9:28 pm | Permalink

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