Basketball Hall of Fame renews deal with Panini
By Chris Olds | Beckett Basketball Editor
Panini America is going to the Hall of Fame again.
The Naismith Memorial Basketball Hall of Fame and Panini America have extended their licensing agreement that began in 2009, according to an announcement from the company.
The length of the agreement with Panini, which is the exclusive licensee of NBA cards, was not disclosed. It will include product tie-ins as well as an “expanded presence” at events related to the Hall.
As part of the agreement, for example, Panini create cards honoring members of each new Hall of Fame class.
“Our exclusive relationship with the Naismith Memorial Basketball Hall of Fame has been extremely important to us since we entered the U.S. market in 2009, and we look forward to continuing this partnership for many more years,” said Panini America CEO Mark Warsop in a prepared statement. “Naismith Memorial Basketball Hall of Fame members represent the most collected basketball fraternity in the world and remain a vital part of our officially licensed NBA trading card and sticker collections.”
Chris Olds is the editor of Beckett Basketball magazine. Have a comment, question or idea? Send an email to him at colds@beckett.com. Follow him on Twitter by clicking here.
