By Susan Lulgjuraj | Beckett Sports Card Monthly Editor
Collectors may see a difference in the price of hobby boxes soon.
Panini America announced the elimination of its MAPP (minimum advertised pricing policy) program, which will begin with the February 27 release of National Treasures baseball.
“The biggest benefit will be market liquidity,” said Panini’s Vice President of Sales D.J. Kazmierczak on Panini’s blog. “That approach will benefit everyone involved because it helps with inventory turns. In addition, this different approach will create more demand for pre-ordering product. That is something that we all prefer.”
With Panini’s MAPP policy, card shops and Internet dealers would have to sell hobby products for the same price. That price would remain fixed for a little while before prices could be changed by dealers.
Panini started the policy in March of 2011.
“Obviously, there are merits to a retail MAPP policy and those merits were the reason that our company went in that direction a couple of years ago,” Kazmierczak said. “But this is a very fluid category and the time has come for a fundamental shift in philosophy. The ultimate goal at the end of the day is to provide the marketplace the opportunity to pull a product through in a reasonable amount of time.”