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Hockey products will be hurt by potential lockout

By Susan Lulgjuraj | Beckett Hockey Editor | Commentary

As the deadline for an NHL lockout looms, it seems ever more likely hockey will be at least delayed this year.

The NHL and NHLPA have yet to come to an agreement, and if one is not reached by midnight on Sept. 15, hockey will be in its second lockout in eight years.

When the 2004-05 season was canceled collectors found solace in their cards. This was the easiest way for them to deal with the disappointment of another work stoppage.

However, many currently wonder what will happen to hockey trading cards if there is another lockout.

Card companies did not want comment on the situation because of on going partnerships, but understanding what can happen is as simple as looking at the 2004-05 season.

The biggest hit will be to rookie-cased products such as SP Authentic or Upper Deck Series 1 where the Young Guns Rookie Cards are always a big hit.

Currently, high-end products are keeping collectors busy such as Panini Prime Hockey, Upper Deck’s Ultimate Collection and The Cup. But all three are considered for the 2011-12 season.

The only two hockey products released for 2012-13 are Panini’s Score and Upper Deck’s O-Pee-Chee. These are both solid, inexpensive products with a few exciting rookies that didn’t have cards last season. But they are missing – as will many of the products for the next couple of months – will be the top rookies of this year’s draft such as top draft pick Nail Yakupov.

The most popular rookie in the early 2012-13 products is New York Rangers’ Chris Kreider, which will have to carry the early rookie class if there is a lockout.

If there is a long-term lockout, or even a canceled season, the rookies from this season will likely be included on next season’s cards, which is what happened in 2004-05 (Sidney Crosby and Alexander Ovechkin became rookies the same year).

Make no mistake though, a lockout will hurt all hockey products. With no hockey, collectors will likely not buy new product. Many have said they will just fill in gaps in their collections.

If the lockout goes for an extended period of time, card companies will likely hold back any items that have not been developed yet and just wait for next season.

Panini America has a card product scheduled for late October/early November that doesn’t need a hockey season to be successful. Classics Signatures has a heavy focus on retired players such as Gordie Howe, Mark Messier and Steve Yzerman.

The first product that will be affected by a potential lockout is 2012-13 Artifacts from Upper Deck, which is scheduled to be released in early October. After that, UD doesn’t have any other releases on its calendar listed on its Facebook page.

Panini also doesn’t have hockey products listed on the production calendar but there are plenty of offerings from basketball and football on the way.

It seems the card companies are waiting for news that hockey will be back, just like the fans.

Susan Lulgjuraj is the editor of Beckett Hockey magazine. You can email Susan here with ideas, comments and questions. Follow her on Twitter here.

4 Comments

Scott

I still can’t get over the fact that all parties involved would even think about a lock out after what happened last time. Many fans walked out as well. Including myself. And I used eat, sleep, and breath hockey. Many of these players don’t even realize how long it took to restore hockey nor realize its not what it once was. They will lose every single step they took forward if there is a lockout. And As hard as every step forward was I cannot believe they are going to risk losing that. Just blows my mind. I do not side with anybody when it comes to a lockout. My feeling is you make money or earn money doing something you love and do what many would give anything for a few minutes of. I’ll say it again now what I said back then. See ya!

Posted September 14, 2012 at 12:48 am | Permalink
Buster Brown

SWEET SWEET NEWS!!!!!! Attention Attention all athletes out their your payments will most likely be delayed from Upper Deck because their NHL cash cow is now headed to the butcher shop!!!! Start cleaning out your desks and grab everything you can on the way out because you are going to need it. No one will hire you and
your dirty hands again!!!!!!

Posted September 14, 2012 at 9:36 am | Permalink
afff

if the lockout happens i would venture a guess that some of them would make their way to the KHL like (Crosby), thats what the companys will be making

Posted September 14, 2012 at 5:44 pm | Permalink

Absolutely a complete shame. Honestly I could care less about basketball, and Football only goes until late January. Hockey is such an integral part of life around here in the Buffalo area. It really is something that many many people tune in to watch or even go to games just to have something to do. Though the team has not been all that much of a contender over the last several years, they still are 100% better than the disappointing Buffalo Bills. The Bills are a large reason for which I have lost interest in football, though it is things like fantasy leagues that keep me busy. I love coming home from work and turning on my tv, kicking back on the couch and watching my Sabres play. It always is exciting and gives just about everyone something to both look forward to and enjoy. As far as collecting goes, the only good thing about this, being that if the season becomes a total wash, I can get my bank account back on track lol. I love ripping wax, and enjoy visiting my local hobby shop, however the ten grand plus I spent this year on hockey cards has put a burden on my cash flow. I’m done looking at the negatives, now I can focus on saving my money, and having more to spend when the ****heads running the show in the NHL decide to get the ball rolling again. Thanks NHL you have just put over ten thousand bucks back in my pocket!

Posted September 15, 2012 at 9:20 pm | Permalink

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