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 (Toll Free)

Hobby’s evolution isn’t only seen in memorabilia

By Chris Olds | Beckett Baseball Editor | Commentary

Things change.

That’s the easiest way to sum up the hobby as it stands today vs. the past — whether that past is a decade ago or decades ago.

As our latest issue of Beckett Sports Card Monthly is at the printer with the latest and greatest about this year’s National Sports Collectors Convention set for Aug. 1-5 in Baltimore, I couldn’t help but notice the countless differences between today and past conventions when I happened upon a few past programs from the NSCC recently in our archives.

Just like the cards and memorabilia we collect, it’s also readily apparent that the hobby has changed mightily just by flipping through a show program that’s not even 30 years old.

This, of course, is not a revelation to anyone who has collected for some time — and it shouldn’t be any type of message that today’s hobby is doomed. Far from it. In fact, one should rightfully argue that the innovations and the creations of cardboard today — ones that many a cardboard critic might sometimes bemoan as boring — are among the greatest creations in cardboard history compared to yesteryear. Today’s hobby, while perhaps not as widely accessible as it once was when “baseball cards” were a household phrase and a generation’s 401K and business plan, is perhaps better off than the past — as long as it can successfully capture the interest of a generation once again and combat the economic realities of ever-rising costs to produce licensed memorabilia and obtain autographs of today’s promising prospects and stars.

And that’s all just a basic thought prompted by the nearly 30-year-old pages of a show program.

In the past, the NSCC had guest speakers — not the case today. In 1984, a guy that many in the country had never heard of (unless they were collectors), Keith Olbermann, spoke at the event. Today? Many, many more people know his name. Could the National draw more people in to the event — and the hobby — by trying something as simple as this once again? It’s a thought.

While selected events in the industry have had card companies present info to selected groups of dealers, those aren’t the buying masses — those aren’t the people walking into card shops to buy their products. While the idea of seminars at the NSCC back then may seem odd now (especially when you look at the topics), informational sessions just might go a lot further today as collecting is inherently more complicated than it has ever been. Some products need spreadsheets to digest — and that’s not helped retain some collectors. Today, an event such as the NSCC is largely a buying-focused experience for most people — but it doesn’t have to be.  Could it be educational, too? Could it be useful in helping more hobbyists? Could it help create better dealers? Could it draw in more potential fans?

The demand for autographs — the boom in interest and an industry of its own — isn’t really reflected in the 1984 program. Those years were yet to come. How many names do you recognize on this list as must-have sigs of today? While it’s easy for us to bemoan some of the pricey autograph fees of today’s show environment, there is, without question, demand for those signatures — and the lineup certainly looks stronger now than nearly 30 years ago.

Here’s the 1984 show floor. Now, a show’s a show — but this year’s NSCC will have much more to offer at the Baltimore Convention Center vs. a hotel in Parsippany, N.J., with many more dealers. Also interesting? There weren’t many card manufacturers at this one — just Pacific and TCMA. This year, all of the major players will be in attendance.That’s a fascinating change if you ask me — and it’s the right direction.  In fact, the only card-maker advertising in the 1984 program was TCMA, which billed itself as “America’s Innovative Card Company” — but was gone less than five years later.

Ultimately, the biggest change affecting everything in the hobby is money. Once leagues realized the power of licenses, more companies became involved and licensing fees rose. Once demand for autographs exploded, prices rose, too. But back in 1984, we were apparently not quite there yet as this ad for a show later in the year shows two top young stars of 1984 — Don Mattingly and Dwight Gooden — signing autographs at a show for just $3 apiece. How many would you take? What might that $3 get you now? It’s a scary comparison.

Chris Olds is the editor of Beckett Basketball magazine. Have a comment, question or idea? Send an email to him at colds@beckett.com. Follow him on Twitter by clicking here.

6 Comments

David Johnson

I love the comparison. I also really think that having some panel discussions, seminars or guest speakers would be a great addition to the current show. It is really amazing the lack of card knowledge that the average collector has nowadays and how much information has been lost (or not passed on) over the years. Plus there are plenty of modern topics that would be great to have seminars on, such as: Error Cards vs Misprints, Spotting Fake Cards and Autographs, The Grading System, and Discussion on Variations and SPs, just to name a few.

Posted June 26, 2012 at 5:09 pm | Permalink
thecardcouplene @ twitter

That three dollars wouldn’t even get you a 8×10 or a VIP autograph. But with the National coming this was an awesome piece of history, that i wish I was part of… I might have bought 20 or so of those autographs.

Posted June 26, 2012 at 5:11 pm | Permalink

wow look at those prices, times where collecting mattered, meeting your favorite player, getting his auto for you to keep, i know travel and accomidation have gone up, to me the old timers havent changed i bet if you asked some would still do it for the fun know a days there to much BS, promotors, agents all want more and more, i don’t know maybe i’m wrong, maybe i still live to far in the past. but if a guys at a show signing for 1 hour and signs maybe 200 autos at 100 a pop that 20,000 at the national there like 30 guys signing even at 50.00 AVG.thats like 300.000 doesn’t include all the stuff signed before the show for vendors and promoters. wow thats a lot no ones family is starving here. just saying

Posted June 26, 2012 at 5:47 pm | Permalink
Jeff B

What I remember from those days was that you could actually make a profit from getting an item signed. I used to do the small local shows & go to a big show to pick up a dozen signed balls.

There were NL and AL balls back then, so you wanted to make sure that they signed the right ball. You’d buy a ball for around $6-8, and then the auto would be $10 or so. Put it in a ball holder & sell it for $30.

I remember getting McGwire to sign a $30 bat for $8 and then I sold it at a shopping mall show for $100. I thought I’d won the lottery.

Now the autographed memorabilia is cheaper to just purchase (especially on Ebay) and skip the whole process. Anything and everything is out there, for much cheaper than it would cost to purchase your item, pay to attend the show (+ travel time/parking) to then wait in line, purchase the auto ticket for probably $100+ and then have to pay for framing etc after that.

The autograph guests used to be what got me to attend a show…now I could care less about who is there.

Posted June 26, 2012 at 6:22 pm | Permalink

I have a copy of the pictured program at home. To show how different things were, in 1985 at a show in Houston, I got Mickey Mantle’s auto on my baseball for $8. At the same show, Danny Mantle was walking the floor selling Mantle Autographed Bats for $60 each to show dealers. The good shows were so crowded, fire marshals would not let people into the show until people left.

There is no single answer to bringing back the hobby to the masses. While it is NOT the only reason that people collected, many of the collectors in the 80′s and 90′s considered their collections to be investments. When these investors found that they couldn’t make money on what they had stored away, they left the hobby. In the last two years, the manufacturers have made great improvements to their products and have moved toward insuring there is a balance of price and value to their products. While I don’t expect to see us going back to the days where it was easy to make a profit from every box you busted, I see better value in the products coming out today. By improving value, the hobby will continue to grow.

Posted June 26, 2012 at 7:25 pm | Permalink

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