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Panini unveils … and unveils longest card in history

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By Susan Lulgjuraj | Contributing Editor

In what seems like the card that never ends, Panini America unveiled on Monday morning a 36-player foldout booklet – the longest trading card in history, according to the company.

End to end, the card is more than 8-feet long.

The card has 36 player panels each with a signed and personalized patch.

Five of these booklets – more like novels – were placed in Panini’s 2011 National Treasures Football as a redemption. These cards wouldn’t really fit into packs – and just think of the field day pack searchers would have.

Players on this massive card include Cam Newton (Go Panthers!), Taiwan Jones (Raider Nation), Jamie Harper (Titans ALL THE WAY), Julio Jones (Go Birds!) with many, many other players. The most common personalization came in the form of “Go (Insert current team).”

Check out the video giving perspective on the size of the card.

How would you display this card?

Here’s a list of all the players:
・ Andy Dalton
・ Cam Newton
・ A.J. Green
・ Taiwan Jones
・ DeMarcus Murray
・ Torrey Smith
・ Ryan Mallett
・ Stevan Ridley
・ Shane Vereen
・ Austin Pettis
・ Mikel Leshoure
・ Christian Ponder
・ Jordan Todmer
・ Vincent Brown
・ Von Miller
・ Kyle Rudolph
・ Jonathan Baldwin
・ Jake Locker
・ Jamie Harper
・ Mark Ingram
・ Leonard Hankerson
・ Jerrel Jernigan
・ Delone Carter
・ Blaine Gabbert
・ Julio Jones
・ Marcell Dareus
・ Ryan Williams
・ Clyde Gates
・ Daniel Thomas
・ Greg Little
・ Colin Kaepernick
・ Alex Green
・ Randall Cobb
・ Bilal Powell
・ Kendall Hunter
・ Titus Young

Susan Lulgjuraj is a contributing editor for Beckett Media. You can email Susan here. Follow her on Twitter here.

24 Comments

card opinionator

Congrats to Panini for officially Jumping the Shark.

Posted April 9, 2012 at 9:55 am | Permalink
Lame Lamerson

+1. Very Dumb.

Posted April 9, 2012 at 10:31 am | Permalink
Richard

I’m sorry, but when does a card stop being a card?
I’ve seen blown up cards that were 10 feet tall at shows.
Now granted, this was not a licensed card, but it certainly was taller.
Thing is, I don’t really care.
I’d rather win a set of cards than have this big long thing that I can’t
display and would be afraid of it ripping under its own weight.

It would be a bit of a hoot to see Beckett try to slab it though.
But then, how do you grade something with multiple autographs like this,
let alone look for every imperfection, etc.

Posted April 9, 2012 at 11:31 am | Permalink
RJ51

so it’s really just 36 cards attached together. ok.

Posted April 9, 2012 at 12:01 pm | Permalink
card opinionator

Are they just sitting around looking for new ways to create a REDEMPTION card?

Posted April 9, 2012 at 12:56 pm | Permalink
Brent

Panini’s makes history with the worlds longest redemption…8 feet long!

Posted April 9, 2012 at 1:10 pm | Permalink
will

The individual cards are solid looking and should’ve been made as a set, not a 12ft pile of undisplayable cardboard. The only other complete is the auto’s bleed a lot (see national treasures manufactured patches)

Posted April 9, 2012 at 2:24 pm | Permalink
alternate

panini has been watching too much human centipede

Posted April 9, 2012 at 3:11 pm | Permalink
deez

i cant wait for panini to bring back cards in a can pinnacle mint and pacific heads up

Posted April 9, 2012 at 4:25 pm | Permalink
Tom Waldron

Gotta love the comments Longest Redemption is so true. Like Exquisite like nat treasures like any other 3 to 500 dollar product …can’t afford it.
These things are great for the few hi rollers and Panini but don’t you wonder why they have to go to this to try and boost sales. This product has gotten a little week wouldn’t last few years.
It will be fun to see how much it goes for and also the bigger question i have and I want to hear from Chris shouldn’t redemptions be without experation dates since it’s a redemption to begin with is redemption synonmous with guarentee.just saying

Posted April 9, 2012 at 5:43 pm | Permalink
RJ

Honestly, as big, and as awkward this would be to have in a collection, I would be excited to redeem one of these. Granted, with Panini’s long redemption times, It might take 8 years to get, but it would still be an interesting piece. I think maybe they should have one at the 2012 National and display it there!

If this is a “one-time” type of card, this would be a fun chase… but at 400 a box, I probably won’t be chasing.

Also for the lucky folks that do pull something like this, Panini should frame it for them as well… Otherwise, it’s just going to sit on a table with no product able to protect it.

Posted April 9, 2012 at 5:53 pm | Permalink
backupgoalie

…and this is the company that every players association decided to give a license too?!? …ok whatever

Posted April 9, 2012 at 6:17 pm | Permalink
Greg

Really? This is what you guys are coming up with? Next up the Panini 96″ HRX XFL auto booklet card redemption. Featuring the likes of such stand outs as ‘He Hate Me’, and other well known vets of the grid iron.

Next time you think up a ‘can’t miss’ product I need you to stop, take a breath, and say NO!

Posted April 9, 2012 at 8:43 pm | Permalink
Aardvark Ratnick

Things just keep getting dumber at Panini.

Posted April 9, 2012 at 9:38 pm | Permalink
Shawn Campbell

maybe since UD got taken to court over all the redemptions it issued and never filled after taking collectors hard earned money and never delivering anything the courts determined that a redemption is a gift certificate and can not have an expiration date ( at least in CA) once you take some ones money and give them a promissory note (redemption card ) you have to deliver or return their money maybe thats why tops and Panni have corporate headquarters in texas and New York?

Posted April 9, 2012 at 10:43 pm | Permalink
afff

i dont mind it but for $500 for a 8 card pack that is hit or miss product, i myself will not/or can not afford to take that chance

Posted April 9, 2012 at 11:10 pm | Permalink
wikipediablackout

Another mornic idea from Panini, it’s a shame they dont listen to the collectors on what they want to see.

Posted April 10, 2012 at 9:13 am | Permalink
wikipediablackout

*moronic

Posted April 10, 2012 at 9:13 am | Permalink
tolentinotown

I don’t know, actually I do know that moronic isn’t the right word here. Where there is innovation, there is negativity. One could argue that this innovation is precisely what collectors want — more autographs, more prime materials (eight feet more, to be exact).

Posted April 10, 2012 at 9:19 am | Permalink
Christopher V

One word… “really?” (Note: I did have some other “one word”‘s to list but don’t want to be kicked off beckett! lol

Posted April 10, 2012 at 8:27 pm | Permalink
steve

seriously……Panini cares & they are listening

and……Elmers glue and 38 cards- I will set a new record

Posted April 10, 2012 at 9:49 pm | Permalink
clinton johnson

now all they have to do is make their products affordable for people to collect them!

Posted April 10, 2012 at 10:40 pm | Permalink
Shawn Campbell

8 feet of “event worn” “Prime” swatches

Posted April 11, 2012 at 11:20 am | Permalink
Seth

all you commenting negative…. i bet if you were to pull this redemption you would be ecstatic…. don’t hate on it when everyone would be the happiest person to pull this… quit being gay

Posted April 12, 2012 at 11:12 am | Permalink

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