09.15

By Chris Olds | Beckett Baseball Editor | Commentary
ARLINGTON, Texas | Texas Rangers outfielder and reigning American League MVP Josh Hamilton is the new face of Panini America‘s baseball card line after a deal between the Texas-based collectibles company and the Major League Baseball Players Association was unveiled on Thursday.
And that meant he got paid to talk about baseball cards with the assembled media — you don’t get that all too often — but he also talked about a little more, something that should really bring home the place that baseball cards just might have for many.
Hamilton — who arrived at the Arlington Sheraton alone and noticeably early for the early afternoon affair, asking Panini’s crew “Am I in the right place?” in a rather low-key fashion — started with the formalities, of course, once things got going.
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09.15

Texas Rangers star Josh Hamilton signs his first Panini America card while CEO Mark Warsop watches after the formal announcement was made on Thursday in Arlington, Texas. (Panini photo)
By Chris Olds | Beckett Baseball Editor
ARLINGTON, Texas | Panini America‘s goal when it first entered the United States’ sports collectibles market in 2009 was to have a presence in all four major sports.
It has that as of Thursday with its multi-year deal with the Major League Baseball Players Association unveiled at a news conference with representatives from the MLBPA and reigning American League MVP Josh Hamilton on hand as the new face of the company’s products.
It’s been a whirlwind affair for Panini America CEO Mark Warsop.
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09.15

By Chris Olds | Beckett Baseball Editor
ARLINGTON, Texas | If you wanted more baseball cards, you’re getting them — and you’re getting them soon.
Panini America and the Major League Baseball Players Association have signed a multi-year deal giving the Texas-based division of the world’s largest collectibles company the right to make MLBPA-approved baseball cards beginning this year.
The company just made a formal announcement of the deal Thursday afternoon in Arlington, home of the Texas Rangers, with reigning American League MVP Josh Hamilton on hand to discuss his role with the company as a spokesman along with MLBPA Director of Licensing and Business Development Evan Kaplan and Panini America CEO Mark Warsop.
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09.15

By Andrew Tolentino | Football Editor
No cheeseburger. Panini, Panini, Panini, Pepsi.
In an ideal world, John Belushi would still be around to re-create his classic SNL sketch for the purpose of promoting Panini America‘s partnership with the other cola maker. Yesterday, the Texas-based card company unveiled its role in a cooperative effort to promote Pepsi’s NFL Rookie of the Week program.
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09.14

By Susan Lulgjuraj | Contributing Editor
Legendary Hall of Famer Willie Mays will sign autographs for Topps products next year.
This marks the first time since 2004 that the Say Hey Kid will sign for Topps, according to Beckett’s database.
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